NEWS - Sunday, November 27, 2005

Major Nelson Talks About Xbox 360 Availability

Visiting family here on the east coast, I took the opportunity over the past couple of days to stop in at various retailers in Southern New England to check out what people were saying about the Xbox 360. One thing I noticed was there is a large amount of incorrect information floating around regarding shipments of units. (One store (incorrectly) told me that ‘Microsoft won’t’ send us anymore until March.’) I double checked with the retail team, and while I can’t speak to each retail outlets specific distribution strategy, I can tell you that we (Xbox) have a weekly replenishment strategy. That means that we have new shipments of Xbox 360’s being sent out each week. If you hear that a store won’t get Xbox 360 from Microsoft until next year, you may want to gently remind your source that we in fact ARE shipping consoles out each week. The moral of the story is be patient and (once again) don’t believe all the rumors you hear.


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