NEWS - Friday, December 9, 2005


Xbox 360: Battleground Japan

Microsoft Corp. begins selling its new Xbox 360 video game console in Japan on Saturday, launching its attack on the industry's third-biggest market and the home turf of market leader Sony Corp. Xbox 360 will the first next-generation game machine to enter the market, putting the world's biggest software maker at an advantage versus competitors Sony and Nintendo Co. Ltd, which plan to launch their latest consoles next year. But some have tempered expectations for Microsoft's Japan launch even though the console quickly sold out in North America and Europe. It remains in short supply in those markets. "Pre-orders on the Internet look solid, but I don't think the retail stores will sell out of Xbox 360s in the first day," said Takeshi Tajima, an analyst at BNP Paribas in Tokyo. "Serious game fans will likely rush to buy them, but I think most people are going to wait and see," said Tajima, who added that "Dead or Alive 4," a 3-D fighting game that was supposed to be the hot new game for Xbox 360 in Japan, has been delayed until after the launch -- removing a key reason for fans to rush to buy the console. Japan is only getting the premium Xbox 360 package, which costs 37,900 yen and includes a removable hard drive that lets owners play games written for the first Xbox. The price on the console is cheaper than the comparable package in the United States, where it runs around $400. Pre-orders for the Xbox 360 had been better than expected at Bic Camera, one of Japan's largest electronics retailers. "I don't think there will be many units left after the first day," a Bic Camera spokesman said. PLAY AGAIN The Xbox 360 gives Microsoft a chance to learn from its mistakes in Japan, where according to some estimates the company sold fewer than 500,000 of its original Xbox consoles. Estimates put Sony's share of the Japanese console market at 80 percent, compared with less than 5 percent for Microsoft. The Xbox came to market almost two years after Sony's PlayStation 2 and about six months after Nintendo's GameCube, which are both home-grown systems with broad libraries of games. "The company has (made) an effort this time to woo well-known Japanese game makers, but it's unclear whether they will be hits," said Hirokazu Hamamura, president of Enterbrain, the publisher of Japanese game magazine Famitsu. He added that games are still geared more toward U.S. and European tastes. Japanese consumers were turned off by the bulky black appearance of the original Xbox. By contrast, Microsoft's new console is sleek and pearl white, similar in appearance to the PlayStation 3 due out next year. Microsoft also fumbled with customer relations in its first attempt, grappling with reports of complaints that a very small number of Xboxes put scratches on DVDs. Some U.S. owners have complained that the new Xbox overheats and freezes up. Microsoft, which said the issue affects a very small percentage of units, has been quick to respond, but a Chicago man has already sued in a proposed class action. "If it gets worse and Microsoft doesn't deal well with it, they have a problem," said Matt Rosoff, an analyst at the independent research firm Directions on Microsoft.
Source: http://today.reuters.com/

Comments

Site Statistics

Registered Members: 44,710
Forum Posts: 725,814
Xbox One Titles: 1,353
Xbox 360 Titles: 1,085
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 585
Original Xbox Titles: 987
Staff Reviews: 1,732
Member Reviews: 10,339
News Articles: 14,578
Screenshots: 31,609
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News








See News Archives

Community Forum Activity

Xbox Playdates Canada July, 2018 playdate info.
Post by Kiesey
2 Replies, 109 Views

Manette Xbox One Xfest18
Post by oryanphine
2 Replies, 415 Views

Xbox One X Mountain Dew
Post by oryanphine
0 Replies, 293 Views

Xbox Playdates Canada June 2018 schedule
Post by Kiesey
1 Replies, 431 Views

Xbox One X Black Panther
Post by oryanphine
3 Replies, 750 Views

Xbox Playdates Canada May 2018 schedule
Post by Kiesey
4 Replies, 717 Views

Is anything happening in XBox One land?
Post by DJ tx
7 Replies, 975 Views

Xbox One S Jojeux Anniversaire
Post by oryanphine
1 Replies, 670 Views

Xbox One X Steelbook
Post by oryanphine
1 Replies, 716 Views

Xbox Playdates Canada April 2018 Schedule
Post by Kiesey
4 Replies, 1003 Views

Xbox One X World of tanks
Post by oryanphine
2 Replies, 1139 Views

Xbox Playdates Canada - March 2018 Schedule
Post by Kiesey
7 Replies, 1387 Views

Any info on Biomutant release?
Post by DJ tx
4 Replies, 1192 Views

Xbox Playdates Canada - February Playdates Schedule
Post by Kiesey
8 Replies, 1546 Views

Xbox Prototype Communicator
Post by oryanphine
1 Replies, 1960 Views

© 2000-2018 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics