Polishing the Xs for E3CBS Marketwatch takes a look at how Microsoft is gearing up for the Electronic Entertainment Expo (E3) next weekend, by putting the finishing touches on the presentations of the XBOX. While no details were included, the emphasis of the article is upon how E3 plays a big part at just how well the public is going to accept the XBOX and its titles.
"As much as we plan, its always a scramble because everyone wants things to look the best for the show," Ed Fries, Microsoft vice president of games publishing, said after a recent walk through offices that look more like college dormitories, with beanbag chairs strewn about and mountain bikes leaning up against cubicles.
"E3 is the turning point for us. Thats when everything really starts to focus on the games themselves," Robbie Bach -- whose business card reads "Chief Xbox Officer" -- said in an interview.
Microsofts hardware and initial launch titles will debut together and the company will announce vital Xbox news -- when it will go on sale and for how much. But its presence at the Electronic Entertainment Expo in Los Angeles is as much about building "street cred" as it is about nailing down launch details.