NEWS - Friday, April 7, 2006

MS Triples Japanese Software

The new head of Microsoft’s Japanese video-game business expressed determination Thursday to make the Xbox 360 a success in Japan, where the console has struggled, by more than tripling the number of games it offers by the end of the year. "Our message is this: We’re prepared to do everything that’s needed to make Xbox 360 a success around the world, including Japan," said Takashi Sensui, who became the head of Japan’s Xbox operations this month. At a Tokyo hall, Sensui showed off dazzlingly graphic footage of several video games in the works, especially designed to appeal to Japanese gamers. Up to now, Microsoft’s Xbox 360 console and its predecessor, the Xbox, have struggled against the domination of products from Japanese game-makers Sony Corp. and Nintendo Co. A major part of Xbox’s troubles have stemmed from the lack of role-playing games, which are favored here over the shoot-’em-up and action games that tend to be hits in the U.S. Redmond, Wash.-based Microsoft Corp. has made a point of signing on game designers popular in Japan to deliver works like "Final Fantasy XI," set to go on sale later this month. Xbox 360 has a pocket of opportunity to win over Japanese gamers because Sony, which makes the market leader PlayStation 2 console, recently announced it’s delaying the sale of the next-generation PlayStation 3 until November. Nintendo makes Game Boy Advance and Nintendo DS handheld machines and is planning its home console Revolution for later this year. Xbox 360 has been on sale since November in the United States and went on sale in Japan in December, beating rivals to the market. Twenty-five software games are out so far for Xbox 360 in Japan, and Sensui said 15 more are being developed for release by the summer in Japan. Microsoft plans to have 80 titles available by the end of the year. Microsoft will also beef up its entertainment downloads catering to Japanese tastes, such as animation trailers, and online gaming available on its online service Xbox Live, Sensui said. The service, first offered in 2002 in the United States, started in Japan in 2003. Microsoft has not said how many Xbox 360 machines have been sold in Japan, but is planning to ship between 4.5 million and 5.5 million of the consoles worldwide by June 30, when its fiscal year ends. Sensui said Xbox 360 was already proving a "whirlwind of success" in the U.S. and Europe. "My job is to create that same kind of success in Japan," he said.


Site Statistics

Registered Members: 43,985
Forum Posts: 725,147
Xbox One Titles: 656
Xbox 360 Titles: 1,084
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 583
Xbox Titles: 847
Staff Reviews: 1,449
Member Reviews: 10,339
News Articles: 13,086
Screenshots: 28,871
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News

See News Archives

Community Forum Activity

Games with Gold for November - Count me in
Post by TheOutcast-XBA
1 Replies, 42 Views

Xbox One Edition Limitee Borderlands The Handsome Collection
Post by oryanphine
1 Replies, 47 Views

Xbox One Edition Limitee et controllers
Post by oryanphine
3 Replies, 67 Views

GOW 4 Horde Credit and XP Earn Rate Updates
Post by Nato King
1 Replies, 73 Views

Post by Nato King
1 Replies, 68 Views

Red Dead Redemption 2 releasing Fall 2017
Post by Nato King
5 Replies, 117 Views

Xbox One S Protoype Zebra
Post by oryanphine
3 Replies, 161 Views

Xbox One South Korea Edition Limitee Mother Pearl
Post by oryanphine
1 Replies, 101 Views

Xbox One Official China Edition limitee Lunar New Year Monkey 2016
Post by oryanphine
2 Replies, 111 Views

Xbox Play Anywhere Set up.
Post by Nato King
6 Replies, 180 Views

CONTEST! Win a copy of Worms W.M.D.!
Post by Variation-XBA
9 Replies, 353 Views

The Gears of War 4 Live Broadcast Airs Today
Post by Nato King
7 Replies, 215 Views

Post by Nato King
9 Replies, 265 Views

Spoiler: First 12mintues of Battlefield 1
Post by Nato King
9 Replies, 252 Views

Custom Xbox Addict Controller!
Post by Variation-XBA
8 Replies, 324 Views

© 2000-2016 - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics