NEWS - Friday, April 28, 2006


Microsoft Shipping More Xbox 360s

Microsoft said Thursday it will sacrifice some of its profit margins to continue ramping up shipments of the Xbox 360. The company hopes to get a head start over competing next-generation consoles, especially Sony’s PlayStation 3. However, short-term issues with profitability may end up paying off in the long term. As the company sells more units, it will in turn sell more accessories and games, for which It receives a small licensing fee. The boost in shipments has also allowed Microsoft to increase its predictions of overall sales for the fiscal year ending June 30. The company now expects to sell 5 to 5.5 million Xbox 360 consoles, up from earlier predictions of 4.5 to 5.5 million. Supply issues have dogged the Xbox 360 since its launch. Production shortages in January caused the company to scale back its initial shipment goals. However, the addition of a third manufacturer, Celestica, has eased the problems. Still, Microsoft will not say that the shortages will end. Company executives note that they have yet to reach a point where supply equals demand, because the console remains highly sought after. The company will continue to spend heavily on manufacturing the Xbox 360 into the fiscal first quarter, and it warned that the move would again cut into profits. In the third quarter, Microsoft’s Home and Entertainment Division, home to the Xbox team, posted a $388 million loss on $1.06 billion in sales. This was double the $175 million loss of the year ago quarter, but revenues for the division were up 85 percent.
Source: http://www.betanews.com/

Comments

Site Statistics

Registered Members: 48,757
Forum Posts: 725,917
Xbox One Titles: 2,843
Xbox 360 Titles: 1,086
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 586
Original Xbox Titles: 987
Staff Reviews: 2,031
Member Reviews: 10,339
News Articles: 15,624
Screenshots: 34,064
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News







Torchlight III Now Available

Torchlight III Now AvailableTorchlight III, the light-hearted and fast-paced dungeon crawler, has officially launched, bringing back signature mechanics that defined the series, like hack’n’slash combat and the beloved pet system.


See News Archives

Community Forum Activity

Xbox Series X or S
Post by Nato King
3 Replies, 1125 Views

Spellbreak Grand Magus Pack (3) and Starter Pack (7) Giveaway!
Post by Variation-XBA
0 Replies, 934 Views

I pay $ 1000! I search the Element 54 Canadian launch Team signaturen Faceplate
Post by Smill
0 Replies, 5174 Views

Xbox one no signal
Post by debrartin
0 Replies, 27059 Views

do you remember?
Post by SnoochyBoochy
3 Replies, 27135 Views

i haz xbox
Post by SnoochyBoochy
0 Replies, 23197 Views

Claiming the first thread of 2020
Post by Kraft
6 Replies, 39594 Views

Important! I pay $ 1000! I search the Sweden launch and the Element 54 Faceplate
Post by Smill
3 Replies, 23172 Views

Squad Up
Post by samslophead
0 Replies, 49231 Views

TERA Skinned Xbox One X Giveaway!
Post by Variation-XBA
0 Replies, 52908 Views

Starfield Release expectations?
Post by DJ tx
4 Replies, 88046 Views

Issue with Xbox live on Xbox home
Post by rcmpayne
0 Replies, 60481 Views

Happy Birthday, Me.
Post by SnoochyBoochy
4 Replies, 74185 Views

Xbox Playdates Canada October, 2018 Play date info thread.
Post by Kiesey
2 Replies, 18943 Views

2 Giveaways! Bridge Constructor Portal AND Tempest 4000!
Post by Variation-XBA
0 Replies, 17581 Views

© 2000-2020 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics