Xbox 360 SA launch ConfirmedThe announcement was made at a press conference at the Electronic Entertainment Expo (E3), the largest, annual conference for the interactive entertainment industry. As well as launching in South Africa, Xbox 360 will go on sale in Hungary, the Czech Republic, Slovakia and Poland. "Were very excited to be bringing Xbox 360 to gamers in more countries in Europe and Africa," said Chris Lewis, Regional Vice President for EMEA Home and Entertainment Division. "These are growing markets for console and Windows gaming — gamers in these markets have been craving Xbox 360, publishers are already marketing their games here, and we have great relationships with key retail partners in these regions already. Expanding to Hungary, the Czech Republic, Slovakia, Poland and South Africa allows us to build a successful business ecosystem for our partners in these countries, and to bring more gamers amazing next-generation gaming and entertainment experiences." In addition to the five new countries mentioned above, the Xbox 360 will also be launched in Brazil, Chile and India this year.