NEWS - Friday, May 19, 2006


Browne keynote at Game Advertising Summit

Browne is the general manager for Xbox new media and franchise development. In a keynote titled Scaling Up: Growing Games into the Next New Ad Medium, he will discuss the future of the advertising and games market from the viewpoint of Microsoft, which recently purchased in-game ad network Massive Inc. in a deal worth up to an estimated USD 400 million. Browne will talk about the implications of the Massive acquisition, and the ways in which Microsoft intends to make the most of the company’s assists. He will also look at the future of the market generally - the potential for in-game advertising to become as powerful as other media, means of measuring effectiveness, and the importance of balance when it comes to the needs of gamers. The summit will also feature a panel discussions by representatives from in-game ad agencies such as Massive, IGA Worldwide and Double Fusion. In addition, an analyst session will look at in-game advertising stats, and a developer briefing will discuss the use of ads in EA’s Fight Night Round 3, amongst other events. The GDC Focus On: Game Advertising Summit will be held at the San Francisco Marriott on June 9. Today (May 19) is the last day to register for a USD 100 early bird discount on the entrance price - for more details, visit the Focus On website.
Source: http://www.gameindustrybiz.com

Comments

Site Statistics

Registered Members: 48,682
Forum Posts: 725,917
Xbox One Titles: 2,788
Xbox 360 Titles: 1,086
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 586
Original Xbox Titles: 987
Staff Reviews: 2,026
Member Reviews: 10,339
News Articles: 15,619
Screenshots: 34,012
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News


Torchlight III Now Available

Torchlight III Now AvailableTorchlight III, the light-hearted and fast-paced dungeon crawler, has officially launched, bringing back signature mechanics that defined the series, like hack’n’slash combat and the beloved pet system.







See News Archives

Community Forum Activity

Xbox Series X or S
Post by Nato King
3 Replies, 816 Views

Spellbreak Grand Magus Pack (3) and Starter Pack (7) Giveaway!
Post by Variation-XBA
0 Replies, 719 Views

I pay $ 1000! I search the Element 54 Canadian launch Team signaturen Faceplate
Post by Smill
0 Replies, 4973 Views

Xbox one no signal
Post by debrartin
0 Replies, 26880 Views

do you remember?
Post by SnoochyBoochy
3 Replies, 26941 Views

i haz xbox
Post by SnoochyBoochy
0 Replies, 23015 Views

Claiming the first thread of 2020
Post by Kraft
6 Replies, 39221 Views

Important! I pay $ 1000! I search the Sweden launch and the Element 54 Faceplate
Post by Smill
3 Replies, 23013 Views

Squad Up
Post by samslophead
0 Replies, 49008 Views

TERA Skinned Xbox One X Giveaway!
Post by Variation-XBA
0 Replies, 52756 Views

Starfield Release expectations?
Post by DJ tx
4 Replies, 87868 Views

Issue with Xbox live on Xbox home
Post by rcmpayne
0 Replies, 60330 Views

Happy Birthday, Me.
Post by SnoochyBoochy
4 Replies, 73957 Views

Xbox Playdates Canada October, 2018 Play date info thread.
Post by Kiesey
2 Replies, 18803 Views

2 Giveaways! Bridge Constructor Portal AND Tempest 4000!
Post by Variation-XBA
0 Replies, 17466 Views

© 2000-2020 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics