NEWS - Friday, May 19, 2006

Browne keynote at Game Advertising Summit

Browne is the general manager for Xbox new media and franchise development. In a keynote titled Scaling Up: Growing Games into the Next New Ad Medium, he will discuss the future of the advertising and games market from the viewpoint of Microsoft, which recently purchased in-game ad network Massive Inc. in a deal worth up to an estimated USD 400 million. Browne will talk about the implications of the Massive acquisition, and the ways in which Microsoft intends to make the most of the company’s assists. He will also look at the future of the market generally - the potential for in-game advertising to become as powerful as other media, means of measuring effectiveness, and the importance of balance when it comes to the needs of gamers. The summit will also feature a panel discussions by representatives from in-game ad agencies such as Massive, IGA Worldwide and Double Fusion. In addition, an analyst session will look at in-game advertising stats, and a developer briefing will discuss the use of ads in EA’s Fight Night Round 3, amongst other events. The GDC Focus On: Game Advertising Summit will be held at the San Francisco Marriott on June 9. Today (May 19) is the last day to register for a USD 100 early bird discount on the entrance price - for more details, visit the Focus On website.


Site Statistics

Registered Members: 44,317
Forum Posts: 725,652
Xbox One Titles: 1,071
Xbox 360 Titles: 1,085
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 585
Original Xbox Titles: 987
Staff Reviews: 1,642
Member Reviews: 10,339
News Articles: 14,069
Screenshots: 30,706
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News

See News Archives

Community Forum Activity

Xbox One Assassins Creed Origins
Post by oryanphine
1 Replies, 308 Views

Xbox One S Porsche 919 Hybrid Edition
Post by oryanphine
3 Replies, 356 Views

OG Xbox on Xbox One now live!
Post by Kamshaft
2 Replies, 592 Views

Xbox One S Renault F1
Post by oryanphine
2 Replies, 449 Views

Xbox One S Wolfenstein 2 The New Colossus
Post by oryanphine
1 Replies, 593 Views

Xbox One S Prey
Post by oryanphine
0 Replies, 413 Views

Xbox One S Cuphead
Post by oryanphine
2 Replies, 690 Views

Xbox One S Shadow of War a gagner
Post by oryanphine
0 Replies, 402 Views

I Buy Very Rare XBox 360 Faceplates
Post by Smill
8 Replies, 995 Views

Xbox Wire desormais disponible en francais
Post by oryanphine
0 Replies, 768 Views

Manette Xbox 360 Gamestop Radioactive
Post by oryanphine
1 Replies, 1081 Views

Xbox One Moratl Kombat X sur Ebay
Post by oryanphine
0 Replies, 1040 Views

Console Xbox 360 et faceplate Xbox 360 in package blue
Post by oryanphine
0 Replies, 999 Views

Seagate Fanfest External Drive Scorpio
Post by oryanphine
2 Replies, 1356 Views

Ultimate Game Face
Post by oryanphine
3 Replies, 1238 Views

© 2000-2017 - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics