NEWS - Tuesday, May 30, 2006


Xbox Handheld Within Two Years

A new report from The Diffusion Group suggests that Microsoft will use the recognition of the Xbox brand to enter the portable gaming market by either licensing portable gaming software or creating Xbox brand portable gaming hardware in late 2007/early 2008. "While licensing the software is consistent with Microsoft’s larger strategy, and no doubt Microsoft has endured many failures in regard to hardware plays, the success of the Xbox presents Microsoft with a unique opportunity," said Diffusion Group CEO and report co-author Michael Greeson. "Microsoft owns an established and highly-regarded hardware brand, meaning that they can enter the PGC [portable game console] market from a position of strength, a privilege not enjoyed by any other player except those already active in the PGC space." Portable media analyst and co-author of the report Thomas Wolf said that the software giant is just waiting for the right time to release a portable gaming device. "Microsoft has been waiting on the sidelines until its gaming console and software business reached sustainability, all the while watching closely how Nintendo and consumers in general would respond to Sony’s PSP." He continued, "With global PGC revenues expected to reach $3 billion annually by 2008, and with only Sony and Nintendo active in the PGC space, Microsoft has before it an incredible opportunity. It has a critical brand presence in the console space, the breadth and depth of gaming titles, and the marketing clout necessary to enter this space and win decent market share." Dean Takahashi, San Jose Mercury News reporter and author of the recently released book, "The Xbox 360 Uncloaked", reported in March that Xbox vet J Allard had taken the helm of the Xbox handheld project. Prior to that revelation, BusinessWeek featured an article that cited unnamed Microsoft sources, stating that the company had assembled a team to measure the feasibility of a handheld device. The Diffusion Group expects a Microsoft portable to feature music playback, although Xbox chief Peter Moore told BusinessWeek in January, "It can’t just be our version" of the Apple iPod.
Source: http://www.next-gen.biz/

Comments

Site Statistics

Registered Members: 48,762
Forum Posts: 725,917
Xbox One Titles: 2,843
Xbox 360 Titles: 1,086
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 586
Original Xbox Titles: 987
Staff Reviews: 2,031
Member Reviews: 10,339
News Articles: 15,624
Screenshots: 34,064
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News







Torchlight III Now Available

Torchlight III Now AvailableTorchlight III, the light-hearted and fast-paced dungeon crawler, has officially launched, bringing back signature mechanics that defined the series, like hack’n’slash combat and the beloved pet system.


See News Archives

Community Forum Activity

Xbox Series X or S
Post by Nato King
3 Replies, 1140 Views

Spellbreak Grand Magus Pack (3) and Starter Pack (7) Giveaway!
Post by Variation-XBA
0 Replies, 945 Views

I pay $ 1000! I search the Element 54 Canadian launch Team signaturen Faceplate
Post by Smill
0 Replies, 5196 Views

Xbox one no signal
Post by debrartin
0 Replies, 27066 Views

do you remember?
Post by SnoochyBoochy
3 Replies, 27144 Views

i haz xbox
Post by SnoochyBoochy
0 Replies, 23211 Views

Claiming the first thread of 2020
Post by Kraft
6 Replies, 39606 Views

Important! I pay $ 1000! I search the Sweden launch and the Element 54 Faceplate
Post by Smill
3 Replies, 23184 Views

Squad Up
Post by samslophead
0 Replies, 49245 Views

TERA Skinned Xbox One X Giveaway!
Post by Variation-XBA
0 Replies, 52915 Views

Starfield Release expectations?
Post by DJ tx
4 Replies, 88055 Views

Issue with Xbox live on Xbox home
Post by rcmpayne
0 Replies, 60487 Views

Happy Birthday, Me.
Post by SnoochyBoochy
4 Replies, 74195 Views

Xbox Playdates Canada October, 2018 Play date info thread.
Post by Kiesey
2 Replies, 18949 Views

2 Giveaways! Bridge Constructor Portal AND Tempest 4000!
Post by Variation-XBA
0 Replies, 17591 Views

© 2000-2020 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics