NEWS - Tuesday, May 30, 2006


Xbox Handheld Within Two Years

A new report from The Diffusion Group suggests that Microsoft will use the recognition of the Xbox brand to enter the portable gaming market by either licensing portable gaming software or creating Xbox brand portable gaming hardware in late 2007/early 2008. "While licensing the software is consistent with Microsoft’s larger strategy, and no doubt Microsoft has endured many failures in regard to hardware plays, the success of the Xbox presents Microsoft with a unique opportunity," said Diffusion Group CEO and report co-author Michael Greeson. "Microsoft owns an established and highly-regarded hardware brand, meaning that they can enter the PGC [portable game console] market from a position of strength, a privilege not enjoyed by any other player except those already active in the PGC space." Portable media analyst and co-author of the report Thomas Wolf said that the software giant is just waiting for the right time to release a portable gaming device. "Microsoft has been waiting on the sidelines until its gaming console and software business reached sustainability, all the while watching closely how Nintendo and consumers in general would respond to Sony’s PSP." He continued, "With global PGC revenues expected to reach $3 billion annually by 2008, and with only Sony and Nintendo active in the PGC space, Microsoft has before it an incredible opportunity. It has a critical brand presence in the console space, the breadth and depth of gaming titles, and the marketing clout necessary to enter this space and win decent market share." Dean Takahashi, San Jose Mercury News reporter and author of the recently released book, "The Xbox 360 Uncloaked", reported in March that Xbox vet J Allard had taken the helm of the Xbox handheld project. Prior to that revelation, BusinessWeek featured an article that cited unnamed Microsoft sources, stating that the company had assembled a team to measure the feasibility of a handheld device. The Diffusion Group expects a Microsoft portable to feature music playback, although Xbox chief Peter Moore told BusinessWeek in January, "It can’t just be our version" of the Apple iPod.
Source: http://www.next-gen.biz/

Comments

Site Statistics

Registered Members: 44,323
Forum Posts: 725,653
Xbox One Titles: 1,081
Xbox 360 Titles: 1,085
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 585
Original Xbox Titles: 987
Staff Reviews: 1,643
Member Reviews: 10,339
News Articles: 14,074
Screenshots: 30,717
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News








See News Archives

Community Forum Activity

Xbox One Assassins Creed Origins
Post by oryanphine
1 Replies, 326 Views

Xbox One S Porsche 919 Hybrid Edition
Post by oryanphine
3 Replies, 400 Views

OG Xbox on Xbox One now live!
Post by Kamshaft
2 Replies, 622 Views

Xbox One S Renault F1
Post by oryanphine
2 Replies, 460 Views

Xbox One S Wolfenstein 2 The New Colossus
Post by oryanphine
1 Replies, 624 Views

Xbox One S Prey
Post by oryanphine
0 Replies, 428 Views

Xbox One S Cuphead
Post by oryanphine
2 Replies, 719 Views

Xbox One S Shadow of War a gagner
Post by oryanphine
0 Replies, 414 Views

I Buy Very Rare XBox 360 Faceplates
Post by Smill
8 Replies, 1016 Views

Xbox Wire desormais disponible en francais
Post by oryanphine
0 Replies, 778 Views

Manette Xbox 360 Gamestop Radioactive
Post by oryanphine
1 Replies, 1089 Views

Xbox One Moratl Kombat X sur Ebay
Post by oryanphine
0 Replies, 1055 Views

Console Xbox 360 et faceplate Xbox 360 in package blue
Post by oryanphine
0 Replies, 1010 Views

Seagate Fanfest External Drive Scorpio
Post by oryanphine
2 Replies, 1366 Views

Ultimate Game Face
Post by oryanphine
3 Replies, 1254 Views

© 2000-2017 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics