NEWS - Wednesday, June 14, 2006

Xbox 360 Ad Wins Awards

The Xbox 360 television advert “Jump Rope”, which can be viewed online via popular video sharing site YouTube, has won the ADDY Best of Show National award at that ADDY Awards Gala – the advertising world’s equivalent of the Oscars. The advert, which features a variety of passer-bys participating in double Dutch jump rope does not feature any game footage and only the Xbox 360 logo following the tagline “Jump In”. The advert also won the ADDY Mosaic Award for multicultural advertising, the first time that the Best of Show winner has also picked up the award. The award winners were announced at a gala ceremony in San Francisco at the AAF (American Advertising Federation) National Conference 2006. The winners were picked from 58,000 grassroots entries, from which 1,857 were judged in the national competition. A full list of other awardees can be seen at the ADDY official website. “This extreme double Dutch jump rope jam metaphorically captures the excitement and social aspect of the new generation Xbox 360," said Mark Tutssel, worldwide chief creative officer, Leo Burnett and Chairman of the 2006 ADDY Awards. "It was shot completely in-camera in one take. This is a beautifully crafted piece of work, and the soundtrack is inspired."


Site Statistics

Registered Members: 43,983
Forum Posts: 725,139
Xbox One Titles: 655
Xbox 360 Titles: 1,084
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 583
Xbox Titles: 847
Staff Reviews: 1,447
Member Reviews: 10,339
News Articles: 13,077
Screenshots: 28,839
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News

See News Archives

Community Forum Activity

GOW 4 Horde Credit and XP Earn Rate Updates
Post by Nato King
1 Replies, 15 Views

Post by Nato King
1 Replies, 39 Views

Red Dead Redemption 2 releasing Fall 2017
Post by Nato King
5 Replies, 94 Views

Xbox One S Protoype Zebra
Post by oryanphine
3 Replies, 126 Views

Xbox One South Korea Edition Limitee Mother Pearl
Post by oryanphine
1 Replies, 75 Views

Xbox One Official China Edition limitee Lunar New Year Monkey 2016
Post by oryanphine
2 Replies, 85 Views

Xbox Play Anywhere Set up.
Post by Nato King
6 Replies, 155 Views

CONTEST! Win a copy of Worms W.M.D.!
Post by Variation-XBA
9 Replies, 304 Views

The Gears of War 4 Live Broadcast Airs Today
Post by Nato King
7 Replies, 202 Views

Post by Nato King
9 Replies, 250 Views

Spoiler: First 12mintues of Battlefield 1
Post by Nato King
9 Replies, 225 Views

Custom Xbox Addict Controller!
Post by Variation-XBA
8 Replies, 313 Views

Post by BananaMan
5 Replies, 261 Views

Post by Nato King
7 Replies, 258 Views

Club for Forza Horizon 3
Post by TheOutcast-XBA
9 Replies, 1128 Views

© 2000-2016 - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics