NEWS - Thursday, July 27, 2006

Xbox 360 scoops best gadget prize

It fought off competition from Sony’s PlayStation Portable (PSP) and Nintendo’s DS Lite to scoop the prize. Five thousand readers of gadget magazine T3 nominated their favourite appliances for the publication’s first reader’s awards. Other winners included the iPod 30GB for best MP3 player and the Sony Ericsson W810i for the most sought-after mobile phone. Jason Jenkins, deputy editor of T3, said: "The poll is interesting because some of the trends where we have been thinking, ’is this really happening in the real world?’, seem to be happening. "For example, the fact that people are increasingly getting rid of their iPods and going for phones to listen to music on the move is something we have been writing about for months, but it’s interesting to find out that people are actually doing it." Sales barometer There were 20 categories in the awards, which readers voted for through the T3 website, ranging from best "boy’s toy" to most favoured PDA. T3 WINNERS Best MP3: Apple iPod 30GB Best Mobile: Sony Ericsson W810i Best HD Device: Sky HD Best Portable Video: Archos AV500 Best Console: Microsoft Xbox 360 Best PDA: Blackberry 8700G Best Laptop: Apple MacBook Pro Best Boy’s Toy: Zero Gravity Wall Climber Best Sat Nav: TomTom Go 910 The laptop prize went to Apple for its MacBook Pro, chosen for the way it "combined both style and performance". Best satellite navigation gadget went to the TomTom Go 910, for its "touch screen display and clear directions". Mr Jenkins added that the awards would prove to be an "excellent barometer" for the next big-sellers in the high street. He said: "Our readers are primarily early adopters of gadgets, and we have found that in the past that whatever they go big on, the mass market adopts pretty soon afterwards." At the 2006 Consumer Electronics Show, MP3 devices that play both music and video, digital entertainment hubs, consoles and new TV displays were predicted to lead the surge in sales in the proceeding 12 months.


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