NEWS - Saturday, August 19, 2006

Xbox 360 Saints Row Breaks Record

THQ has been hyping Saints Row for Xbox 360 like nobody’s business, and it looks like it’s paying off for the publisher quite well at the moment. In only one week of availability on Xbox Live Marketplace, the demo has been downloaded a whopping 350,000 times, according to their press release. "We’ve put significant resources behind the Saints Row marketing campaign, generating tremendous buzz with creative grass roots efforts and the strategic timing of pre-release content," said Bob Aniello, senior vice president of worldwide marketing, THQ. "Our multi-million dollar advertising campaign will continue to fuel anticipation in the weeks leading up to launch and we believe extensive plans for post-launch downloadable content will further establish it as a must-have title this holiday season." Marketing: So evil and pervasive, and yet so effective! Besides, who are we kidding? We’ll probably pick this up opening day.


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