NEWS - Monday, August 21, 2006

Game Head Call of Duty 3: Challenge

Activision, Inc. (Nasdaq:ATVI) is teaming up with Spike TV and Best Buy to deliver the "Game Head Call of Duty(R) 3: Challenge," a boot camp-style competition of survival and gaming that will telecast as a television special on Spike TV's "Game Head" on November 10, 2006, timed to the fall release of the "Call of Duty 3" video game. Activision is hosting an online casting call at to find 16 recruits with personality, perseverance and gaming skills to compete for a Grand Prize package that includes VIP access to Spike TV's "Video Game Awards," a Home Entertainment system from Best Buy and a trip for two to Normandy, France. Gamers can apply by creating a personal movie up to five minutes in length that explains why they should be chosen and submit their pitch to the "Game Head: Call of Duty 3: Challenge" at Activision will select 16 individuals to participate in the challenge. All videos and applications must be received by 11:59 p.m./PDT on September 4, 2006 to be considered. Finalists will be flown to a top secret military location where they will hit the virtual battlefields in "Call of Duty 3" and complete real-life boot camp challenges. The intense competition will be filmed on location from September 20 - 22, 2006 for the television event that will telecast on Spike TV. Additionally, the winner will be awarded a Grand Prize package. "The 'Game Head Call of Duty 3: Challenge' combines the in-your-face action that the best-selling video game franchise is known for with the intense physical and mental challenges associated with a military boot camp," said Will Kassoy, senior vice president, global brand management, Activision, Inc. "The result will be a reality TV event that will keep viewers on the edge of their seats." "'Game Head' covers the biggest titles released in the video games industry today," says Jaimee Kosanke, Producer of Spike TV's "Game Head." "The action-packed first-person play of 'Call of Duty 3: Challenge' aims directly at Spike's mantra of 'Get More Action.' With this special, we'll take the viewers off the couch and drop them right into the warzone - Spike style." Spike TV's "Game Head" is a weekly half-hour series dedicated to everything that is happening in the world of video games. From the latest reviews, cheat codes, rumor reports, the hottest game of the week and more, "Game Head" gives viewers an inside look into the hard core culture of video games. "Call of Duty 3" is scheduled for release this fall for the Xbox 360(TM) and Xbox(R) video game and entertainment systems from Microsoft, PlayStation(R)3 computer entertainment system and PlayStation(R)2 computer entertainment system and the upcoming Wii(TM) from Nintendo. The title is the follow up to "Call of Duty 2," which was the No. 1 Xbox 360 launch title, and as of Aug. 7, remains the No. 1 played Xbox 360 multiplayer title on Xbox Live(R) online entertainment network based on a count of worldwide unique users (courtesy Microsoft). "Call of Duty 3" features an epic and cinematic single player mode and multiplayer action for up to 24 players. The title is not yet rated by the ESRB


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