NEWS - Friday, September 8, 2006

Viva Piñata TV Show Premiere

Viva Piñata™ — one of the most buzzed-about new kids’ entertainment properties of the year — from Microsoft Corp., Rare Ltd. and 4Kids Entertainment Inc. will make its debut this Saturday morning on 4Kids TV on FOX. The computer graphics (CG) animated series produced by 4Kids Entertainment and Bardel Entertainment will act as a springboard for the new franchise, which will also include an Xbox 360™ video game from Microsoft Game Studios and other licensed merchandise. Created by U.K.-based developer Rare, Viva Piñata is the first property to be introduced as part of an alliance between Microsoft and 4Kids Entertainment. It not only marks Microsoft’s efforts to broaden the Xbox 360 audience beyond core gamers, it solidifies 4Kids’ role as a leader and innovator in the world of children’s entertainment marketing and licensing. Families can also gear up for even more piñata fun with the “Viva Piñata” video game, developed by Rare exclusively for the Xbox 360 video game and entertainment system; the game will be launched this holiday season. “Today is an exciting day as we continue to reach out to new audiences and introduce families to a vibrant world that will not only entertain, but also inspire creativity and imaginations on many levels,” said Shane Kim, corporate vice president of Microsoft Game Studios. “People of all ages are invited into the Viva Piñata universe, where they will meet a cast of wacky characters and enjoy an immersive interactive experience with the Xbox 360 game and Viva Piñata merchandise.” In addition to the Saturday morning 3-D animated television series, the Viva Piñata brand will offer a number of entertainment elements for everyone, from kids to adults, to enjoy. The Xbox 360 video game, which will hit store shelves in November, invites gamers to create their own environment where they can attract and host more than 60 species of wild piñatas and customize piñata-filled adventures in their unique, ever-growing world. “Viva Piñata” gameplay will continue to evolve with new content available via the Xbox Live® network and the ability to play, trade and interact with millions of gamers via the online gaming and entertainment network. An extensive product line of Viva Piñata-inspired merchandise across multiple categories will debut in 2007. The new “Viva Pinata” Web site,, will be officially launched Sept. 11 and will feature the sights and sounds of Piñata Island. “This is a brand the world will grow to know and love, thanks to a dynamic partnership with Microsoft Game Studios and Rare,” said Alfred R. Kahn, chairman and CEO of 4Kids Entertainment. “The animated series premiere marks the first in a long line of exciting opportunities for kids and creative minds of all ages to interact with Viva Piñata, a brand that has the power to attract a diverse, worldwide audience.” Following the strategic alliance announced in January 2006 with Microsoft, 4Kids’ exclusive representation agreement includes all broadcast, home video, music and merchandise licensing rights on a worldwide basis for the Viva Piñata property.


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