NEWS - Thursday, November 16, 2006


Xbox 360 To Be Next Gen Winner Says Merrill Lynch

Although most analysts have said that the PlayStation 3 would maintain Sony’s lead in the console market in the coming years, an analyst for Merrill Lynch is bucking the trend and is giving a nod to the Xbox 360. Sony has held the lead in the console wars with the original PlayStation and PlayStation 2, so what would prevent the PlayStation 3 from carrying the crown this go around? There is no doubt that the PlayStation 3 will face formidable competition from its cheaper Xbox 360 and Wii rivals, but Merrill Lynch’s Yoshiyuki Kinoshita says that it goes much further than a low price tag. "The winner in the next-generation console battle is likely to be the Xbox 360, which is the leader in North America, the world’s biggest market," said Kinoshita. Kinoshita points to early production problems with the PS3 and Microsoft’s one-year head start as insurmountable barriers for global dominance by Sony this time around. On the other hand, production problems can be worked out and one shouldn’t dismiss Sony’s larger fan base. Despite this, Kinoshita predicts that Microsoft will retain a 50% share of the North American market by March of 2011 with Sony and Nintendo commanding 27% and 23% respectively. In the overall global market, the race will be much tighter with Kinoshita still giving the edge to Microsoft overall. "We forecast respective market shares at end-FY3/11 (March 2011) of Xbox 360 [at] 39 percent, PS3 [at] 34 percent and Wii [at] 27 percent, thus overturning Sony’s domination of the market with its PS2-based share of 69 percent, and doubling Microsoft and Nintendo’s respective market shares." This is a race that everyone will be watching closely. The trash talking and prodding on behalf of both Sony/Microsoft execs and respective fans have been fierce over the past year, but it will still be years before we see which console truly comes out on top.
Source: http://www.dailytech.com

Comments

Site Statistics

Registered Members: 44,597
Forum Posts: 725,798
Xbox One Titles: 1,252
Xbox 360 Titles: 1,085
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 585
Original Xbox Titles: 987
Staff Reviews: 1,702
Member Reviews: 10,339
News Articles: 14,426
Screenshots: 31,238
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News








See News Archives

Community Forum Activity

Xbox One X Black Panther
Post by oryanphine
1 Replies, 119 Views

Xbox Playdates Canada May 2018 schedule
Post by Kiesey
3 Replies, 213 Views

Is anything happening in XBox One land?
Post by DJ tx
7 Replies, 465 Views

Xbox One S Jojeux Anniversaire
Post by oryanphine
1 Replies, 304 Views

Xbox One X Steelbook
Post by oryanphine
1 Replies, 346 Views

Xbox Playdates Canada April 2018 Schedule
Post by Kiesey
4 Replies, 606 Views

Xbox One X World of tanks
Post by oryanphine
2 Replies, 789 Views

Xbox Playdates Canada - March 2018 Schedule
Post by Kiesey
7 Replies, 974 Views

Any info on Biomutant release?
Post by DJ tx
4 Replies, 887 Views

Xbox Playdates Canada - February Playdates Schedule
Post by Kiesey
8 Replies, 1156 Views

Xbox Prototype Communicator
Post by oryanphine
1 Replies, 1415 Views

Xbox One S Dragon Ball Fighterz
Post by oryanphine
0 Replies, 942 Views

Xbox One S Theme Hockey
Post by oryanphine
0 Replies, 815 Views

New Fable is coming!
Post by Shadow20002
2 Replies, 1115 Views

RPG Recommendation?
Post by DJ tx
8 Replies, 1186 Views

© 2000-2018 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics