NEWS - Friday, January 12, 2007

Xbox 360 HD-DVD: 92K Sold

According to NPD’s figures, the hardware sold 42,000 units in November and 50,000 in December. NPD analyst Anita Frazier said that the life-to-date figure indicates a 2 percent attach rate to the Xbox 360 install base. The firm reported last night that life-to-date Xbox 360 sales in the US stand at 4.5 million units. The HD-DVD add-on retails for $200. Of course, Sony’s PlayStation 3 features high definition built-in movie playback features with its Blu-ray drive. As far as videogame-related high definition players are concerned, Blu-ray far outweighs Xbox 360’s 92,000 unit HD-DVD base with 687,000 PS3s sold in the US life-to-date. The impact that game consoles will have on the video format wars is yet to be seen, however. Time Warner CEO Richard Parsons recently said, “Do I think that the game console platform is really going to drive the conversion? I don’t think so. People get those things to play games, not watch movies." Time Warner’s movie studios currently support both HD-DVD and Blu-ray formats. Some consumer electronics companies are taking it into their own hands to have Blu-ray and HD-DVD live together in harmony. During the Consumer Electronics Show in Las Vegas this week, LG Electronics unveiled the Super Multi Blue player, which can play both formats. In addition, Warner Bros. also has plans to release the Total HD Disc, which can carry both formats.


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