NEWS - Monday, February 5, 2007

Lost Planet Marketing Cost $20M

Forbes adds that actual game development cost another $20 million for the Xbox 360 exclusive. According to Capcom executive VP Mark Beaumont, who is in charge of publishing efforts in the Americas and Europe, the company directed marketing dollars away from random TV and game magazine advertisements to two downloadable demos and an online grassroots campaign to build up buzz among consumers. As of mid-January, Capcom had shipped 1 million units of Lost Planet. The game launched in Japan on December 22 and in North America and Europe January 12. Capcom has been in the midst of a strategic transition that aims to have a more global appeal with a stronger focus on games that appeal to a Western market. Another Capcom Xbox 360 exclusive, Dead Rising, has also seen success in the West with 1 million units shipped worldwide as of the end of December 2006. Dead Rising is rated Mature, while Lost Planet is more accessible to the younger market with a Teen rating Both games retail for $60. Beaumont told Forbes that before his arrival at Capcom USA in 2005, the company “advertised like it was 1985.”


Site Statistics

Registered Members: 43,982
Forum Posts: 725,137
Xbox One Titles: 655
Xbox 360 Titles: 1,084
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 583
Xbox Titles: 847
Staff Reviews: 1,447
Member Reviews: 10,339
News Articles: 13,074
Screenshots: 28,839
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News

See News Archives

Community Forum Activity

Post by Nato King
1 Replies, 29 Views

Red Dead Redemption 2 releasing Fall 2017
Post by Nato King
5 Replies, 75 Views

Xbox One S Protoype Zebra
Post by oryanphine
3 Replies, 116 Views

Xbox One South Korea Edition Limitee Mother Pearl
Post by oryanphine
1 Replies, 73 Views

Xbox One Official China Edition limitee Lunar New Year Monkey 2016
Post by oryanphine
2 Replies, 81 Views

Xbox Play Anywhere Set up.
Post by Nato King
6 Replies, 144 Views

CONTEST! Win a copy of Worms W.M.D.!
Post by Variation-XBA
9 Replies, 284 Views

The Gears of War 4 Live Broadcast Airs Today
Post by Nato King
7 Replies, 195 Views

Post by Nato King
9 Replies, 244 Views

Spoiler: First 12mintues of Battlefield 1
Post by Nato King
9 Replies, 220 Views

Custom Xbox Addict Controller!
Post by Variation-XBA
8 Replies, 306 Views

Post by BananaMan
5 Replies, 254 Views

Post by Nato King
7 Replies, 252 Views

Club for Forza Horizon 3
Post by TheOutcast-XBA
9 Replies, 1119 Views

Destiny: Rise of Iron - Devil's Lair Strike Remastered
Post by Variation-XBA
0 Replies, 242 Views

© 2000-2016 - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics