NEWS - Tuesday, February 13, 2007

DEF JAM: ICON Tournaments

Electronic Arts (NASDAQ: ERTS), in partnership with Def Jam Interactive, announced today that a series of DEF JAM: ICON™ tournaments* will be sponsored by GameStop and held in four major U.S. cities throughout February. DEF JAM: ICON will be released for the PLAYSTATION®3 computer entertainment system and the Xbox 360™ video game entertainment system in March 2007. EA Chicago and urban lifestyle powerhouse Def Jam Interactive continue to push the boundaries of game development by bringing unique and innovative content to the next generation of gaming. Sponsored by GameStop and held at various GameStop and EB Games retail stores in Atlanta, Chicago, Los Angeles and New York, the tournament gives players a chance to compete as their favorite hip hop celebrities in one of the most highly anticipated hip hop lifestyle/fighting games of the year. Several stores in each city will host the tournaments but only one venue will also have a special appearance from one of the in-game celebrity fighters. Renowned hip-hop artist, Fat Joe, will be launching the tournament in Atlanta on February 13. He will be on location from 4:00 pm to 5:00 pm. The tournament begins at 3:00 pm. See below for the 2007 DEF JAM: ICON tournament schedule (this list is partial and includes only the venues hosting celebrity appearances): DATE CITY CELEBRITY APPEARANCE 2/13/2007 Atlanta - 5 GameStop locations and 1 EB Games location GameStop - Union City SWM 4731 Jonesboro Road Suite 180 2/23/2007 Chicago - 5 GameStop locations and 1 EB Games location GameStop - The Brickyard S/C 6451 W. Diversey Ave.,#G-9 2/27/2007 Los Angeles - 5 EB Games locations and 1 GameStop location EB Games - West Side Pavilion 10800 W. Pico Blvd Space 353 3/6/2006 New York City - 6 GameStop locations GameStop - 1282 Broadway (Broadway and 33rd) For tournament rules, information on the event and other tournament locations, please visit Players will compete using the DEF JAM: ICON videogame, and Xbox 360 consoles provided by Microsoft. Tournament start date: 2/13/07. NO PURCHASE NECESSARY. Eligibility restrictions apply. DEF JAM: ICON features an all-star cast and a soundtrack of hip hop hits as players live out the life of a hip hop mogul, fighting all the way from industry outsider to hip hop icon. The dream team roster spans the spectrum of music superstars such as Big Boi and Redman to industry legends including Russell Simmons and Kevin Liles. Below is the entire cast from DEF JAM: ICON including playable fighters as well as celebrity special appearances: Anthony Anderson Jim Jones Method Man Sticky Fingaz Big Boi Kano Mike Jones Summer Walker Bun B KD Aubert Nina Nicole T.I. E-40 Kevin Liles Paul Wall Tego Fat Joe Lil Jon Redman The Game Funkmaster Flex Ludacris Robert Dolan Young Jeezy Ghostface Killah Mayra Veronica Russell Simmons James Hong Melyssa Ford Sean Paul DEF JAM: ICON is scheduled to ship in North America on March 6 and in Europe on March 16 for the PLAYSTATION®3 system and Xbox 360. DEF JAM: ICON has been rated M with descriptors, Blood, Strong Lyrics, Violence by the ESRB (Visit for updated rating information) and rated 18+ by PEGI and the USK.


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