Interview with Michael HaraPCrave has posted an interview that they conducted with NVIDIAs Vice President of Investor Relations and Communications,Michael Hara. During the course of the interview Hara was handed this question, "how does the Xbox benefit NVIDIA?" He responed by saying:
Xbox will give game developers and publishers a major reason to deeply learn about the capabilities of the Xbox GPU and MCP. By doing so, we are given the ability to expose NVIDIA’s architecture to artists and programmers, and help them elevate their content. From a different perspective, NVIDIA’s graphics technology and brand will be recognized throughout the world as delivering incredible mind-blowing experiences.