NEWS - Monday, March 19, 2007

Ubisoft Announces Surf’s Up For Xbox 360

Prepare yourself for a tidal wave of surfing puns over the next few months as Ubisoft announced today it had secured the rights to create a game based on the Sony Pictures animated film Surf’s Up. While the film catches the big wave on June 8, the videogame arrives two weeks earlier on May 22. "Ubisoft has the creative and technological abilities to develop a cutting-edge arcade surfing game based on Sony Pictures Animation’s new film, Surf’s Up," said Mark Caplan, Vice President, Interactive at Sony Pictures Consumer Products. "Sony’s partnership with Ubisoft has helped to expand our properties by creating fun interactive experiences beyond the movies while maintaining the creativity and artistic beauty of the films." "Ubisoft is excited to be developing an innovative, first-class surfing game based on all the cool characters from the Surf’s Up movie. With its compelling storyline, sports dynamic and humor, the movie lends itself extremely well as a video game experience," said Tony Key, vice president of marketing for Ubisoft. "Keeping with its goal to secure strong partnerships and to be one of the leading developers of movie-based games, Ubisoft has worked closely with Sony Pictures Animation and Sony Pictures Consumer Products to develop a video game that captures the adventure and excitement from the movie." Set during the annual Reggie Belafonte Big Z Memorial Surf Off, Surf’s Up offers ten playable characters from the upcoming feature film. As players compete to win the championship in this arcade surfing title, they’ll experience the stellar waves around Pen Gu Island. Surf’s Up features the voice talent from the movie. So look forward to hearing the totally tubular voices of Shia LaBeouf, Jeff Bridges, Zooey Deschanel, Lani Aliikai, Mario Cantone, Diedrich Bader and Sal Masekela.


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