NEWS - Tuesday, August 14, 2007
Halo 3 - $155m on Day One
Halo 3s only a month away and Microsoft isnt being shy about its massive expectations for the 360 frontrunner. Variety reports that the company is aiming to rake in over $155 million (£77m) from the launch of Bungies shooter, beating Halo 2s $125 million debut and even besting Spider-Man 3, the current record holder for an opening weekend at the box office. "We did $125 million last time," Microsoft director of creative marketing Chris Di Cesare told Variety. "Were confident we can do better." If you did maths at school (we did), or you have a calculator (we do), youll work out that with the bumped-up $59.99 (UK RRP £44.99) price tag on 360 games, Microsoft dont even have to sell the same amount of copies as the last game to break Halo 2s record. Add to that that a large number of first-day sales will be Collectors Editions (£49.99) and Legendary Editions ($129.99 US), and Microsoft doesnt really have to get out of bed to reach the kind of numbers mentioned above.Source: http://www.computerandvideogames.com