NEWS - Tuesday, October 9, 2007


Advergaming Invades Xbox Live

Yaris, an Arcade racing shooter that is free to download via Xbox Live in the US and Canada, is the first advergame to be distributed over Microsoft’s online games service, reports the New York Times. Toyota introduced the Yaris, which is targeted at young consumers, in the spring of 2006. Toyota’s advertising agency Saatchi & Saatchi L.A. devised the idea and game design for Yaris, while production was outsourced to Backbone Entertainment, a division of Foundation 9 Entertainment. Toyota is reportedly spending in the low millions on the campaign. “People can time shift, they can do all sorts of different things to avoid advertising,” said Kim McCullough, corporate manager for marketing communications at Toyota. “That’s why we have to move beyond traditional advertising to do things that are really engaging for people.” UK-based developer Blitz produced a series of advergames for Burger King last year. The titles, Pocketbike Racer, Big Bumpin’ and Sneak King, have enjoyed great success since their release, shifting around 3.5 million copies to date according to Burger King.
Source: http://www.next-gen.biz/

Comments

Site Statistics

Registered Members: 44,598
Forum Posts: 725,800
Xbox One Titles: 1,252
Xbox 360 Titles: 1,085
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 585
Original Xbox Titles: 987
Staff Reviews: 1,703
Member Reviews: 10,339
News Articles: 14,434
Screenshots: 31,248
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News








See News Archives

Community Forum Activity

Xbox One X Black Panther
Post by oryanphine
1 Replies, 140 Views

Xbox Playdates Canada May 2018 schedule
Post by Kiesey
3 Replies, 242 Views

Is anything happening in XBox One land?
Post by DJ tx
7 Replies, 478 Views

Xbox One S Jojeux Anniversaire
Post by oryanphine
1 Replies, 309 Views

Xbox One X Steelbook
Post by oryanphine
1 Replies, 350 Views

Xbox Playdates Canada April 2018 Schedule
Post by Kiesey
4 Replies, 618 Views

Xbox One X World of tanks
Post by oryanphine
2 Replies, 797 Views

Xbox Playdates Canada - March 2018 Schedule
Post by Kiesey
7 Replies, 985 Views

Any info on Biomutant release?
Post by DJ tx
4 Replies, 895 Views

Xbox Playdates Canada - February Playdates Schedule
Post by Kiesey
8 Replies, 1168 Views

Xbox Prototype Communicator
Post by oryanphine
1 Replies, 1429 Views

Xbox One S Dragon Ball Fighterz
Post by oryanphine
0 Replies, 949 Views

Xbox One S Theme Hockey
Post by oryanphine
0 Replies, 823 Views

New Fable is coming!
Post by Shadow20002
2 Replies, 1119 Views

RPG Recommendation?
Post by DJ tx
8 Replies, 1192 Views

© 2000-2018 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics