NEWS - Monday, November 19, 2007


EA Hires Former Barbie Boss

Formed earlier this year, the EA Casual label represents EA’s increasing concentration on the growing pick-up-and-play games market. EA expects Arons’ experience in toys and other global markets to expand the megapublisher’s presence.

Arons’ work history spans across 14 years of global brand management experience at companies including Mattel, where she was in charge of the $1.5 billion Barbie toy business. Incidentally, she was the “mastermind” behind the successful “Barbie & Ken Break-Up” campaign, according to EA.

As marketing head, Arons will work with EA Casual president Kathy Vrabeck in spreading the message and establishing the global marketing strategy for the label. She’ll also concentrate on business development and PR and consumer research.

She also worked at Hallmark and most recently, search engine company InfoSpace.

EA’s casual arm includes franchises such as Harry Potter, Boogie, Smarty Pants and EA Playground.
Source: http://www.next-gen.biz

Comments

Site Statistics

Registered Members: 44,323
Forum Posts: 725,653
Xbox One Titles: 1,081
Xbox 360 Titles: 1,085
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 585
Original Xbox Titles: 987
Staff Reviews: 1,643
Member Reviews: 10,339
News Articles: 14,074
Screenshots: 30,717
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News








See News Archives

Community Forum Activity

Xbox One Assassins Creed Origins
Post by oryanphine
1 Replies, 325 Views

Xbox One S Porsche 919 Hybrid Edition
Post by oryanphine
3 Replies, 397 Views

OG Xbox on Xbox One now live!
Post by Kamshaft
2 Replies, 622 Views

Xbox One S Renault F1
Post by oryanphine
2 Replies, 460 Views

Xbox One S Wolfenstein 2 The New Colossus
Post by oryanphine
1 Replies, 624 Views

Xbox One S Prey
Post by oryanphine
0 Replies, 427 Views

Xbox One S Cuphead
Post by oryanphine
2 Replies, 718 Views

Xbox One S Shadow of War a gagner
Post by oryanphine
0 Replies, 413 Views

I Buy Very Rare XBox 360 Faceplates
Post by Smill
8 Replies, 1012 Views

Xbox Wire desormais disponible en francais
Post by oryanphine
0 Replies, 778 Views

Manette Xbox 360 Gamestop Radioactive
Post by oryanphine
1 Replies, 1089 Views

Xbox One Moratl Kombat X sur Ebay
Post by oryanphine
0 Replies, 1054 Views

Console Xbox 360 et faceplate Xbox 360 in package blue
Post by oryanphine
0 Replies, 1010 Views

Seagate Fanfest External Drive Scorpio
Post by oryanphine
2 Replies, 1366 Views

Ultimate Game Face
Post by oryanphine
3 Replies, 1253 Views

© 2000-2017 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics