NEWS - Wednesday, December 19, 2007

Microsoft, Viacom Announce Partnership

Viacom Inc. and Microsoft Corp. today announced a five-year, $500-million strategic partnership under which Viacom will supply Microsoft with movies, videos and games, and Microsoft will sell advertising for Viacom’s Internet sites.

Under the deal, which the companies announced in a joint press release today, Microsoft will license, on a nonexclusive basis, entertainment content from Viacom’s MTV Networks, Paramount Pictures movie studios and BET Networks, for use on its MSN website and on its Xbox 360 game system.

Microsoft also will buy advertising on Viacom sites, and the companies will collaborate on promotions and sponsorships for award shows on MTV Networks and BET Networks, they said.

The agreement makes Microsoft the exclusive seller of remnant display advertising - or unsold ad inventory - on Viacom’s U.S. websites. Microsoft’s Atlas division will become the ad server for Viacom’s domestic websites as well, the companies said.

"This landmark alliance brings valuable promotional power and increased monetization to our wide portfolio of branded websites, which collectively represent the leading entertainment presence online," Viacom Chief Executive Philippe Dauman said in a statement. He added, "Microsoft’s superior assets and expertise in the ad serving and sales business will drive enhanced value to our digital operations."

Kevin Johnson, president of Microsoft’s Platforms and Services division, said: "Viacom’s portfolio of original content and strong consumer brand connections are a terrific complement to Microsoft’s Web, gaming and digital advertising assets. This deal is another milestone in our quest to build a world-class advertising platform to serve the broad needs of advertisers and publishers. If ever there was a ’win-win’ partnership across two companies, this is it."


Site Statistics

Registered Members: 43,988
Forum Posts: 725,150
Xbox One Titles: 657
Xbox 360 Titles: 1,084
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 583
Xbox Titles: 847
Staff Reviews: 1,449
Member Reviews: 10,339
News Articles: 13,093
Screenshots: 28,876
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News

See News Archives

Community Forum Activity

Post by oryanphine
0 Replies, 25 Views

Games with Gold for November - Count me in
Post by TheOutcast-XBA
3 Replies, 85 Views

Xbox One Edition Limitee Borderlands The Handsome Collection
Post by oryanphine
1 Replies, 57 Views

Xbox One Edition Limitee et controllers
Post by oryanphine
3 Replies, 92 Views

GOW 4 Horde Credit and XP Earn Rate Updates
Post by Nato King
1 Replies, 89 Views

Post by Nato King
1 Replies, 82 Views

Red Dead Redemption 2 releasing Fall 2017
Post by Nato King
5 Replies, 141 Views

Xbox One S Protoype Zebra
Post by oryanphine
3 Replies, 182 Views

Xbox One South Korea Edition Limitee Mother Pearl
Post by oryanphine
1 Replies, 127 Views

Xbox One Official China Edition limitee Lunar New Year Monkey 2016
Post by oryanphine
2 Replies, 136 Views

Xbox Play Anywhere Set up.
Post by Nato King
6 Replies, 196 Views

CONTEST! Win a copy of Worms W.M.D.!
Post by Variation-XBA
9 Replies, 395 Views

The Gears of War 4 Live Broadcast Airs Today
Post by Nato King
7 Replies, 230 Views

Post by Nato King
9 Replies, 275 Views

Spoiler: First 12mintues of Battlefield 1
Post by Nato King
9 Replies, 270 Views

© 2000-2016 - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics