NEWS - Thursday, January 17, 2008

Developers Leave Demos Too Late, Warns XBL Manager

David Edery, worldwide games portfolio manager for Xbox Live, has offered advice to developers and publishers hoping to increase the conversion rates of their demos and trials.

While it might seem obvious to strive to create a quality demo for a forthcoming product, Edery believes that too many teams leave it too late and releasing a lacklustre effort will only put gamers off buying the full title.

"It’s surprising how many developers don’t think about their game’s trial experience until the very last minute of the development process," details Edery in his latest blog post.

"A downloadable game’s trial is everything. It doesn’t matter if you licensed the three greatest IP of all time and fused them into the holy trinity of game design itself.

"If the trial stinks, most people won’t bother to lift the curtain on the full experience," he said.

Edery’s advice is to not only offer a decent slab of gameplay, but to also intensify the players curiosity by ending the trial on a cliffhanger, rather than at the end of a level.

He also suggests capturing the player’s imagination at the end of trial with something other than a list of features from the full game.

"When ending the trial, that upsell screen is (potentially) the last thing your customer will see. Every other trial is promising "more levels," "more characters," blah, blah. Why is your game different?”

"If you don’t have an answer to that question... maybe trying a little wit (or something else that’s memorable and positive) will help."

More advice and insight on demos, trials and improving conversion rates can read on David Edery’s blog here.


Site Statistics

Registered Members: 44,323
Forum Posts: 725,653
Xbox One Titles: 1,081
Xbox 360 Titles: 1,085
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 585
Original Xbox Titles: 987
Staff Reviews: 1,643
Member Reviews: 10,339
News Articles: 14,074
Screenshots: 30,717
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News

See News Archives

Community Forum Activity

Xbox One Assassins Creed Origins
Post by oryanphine
1 Replies, 332 Views

Xbox One S Porsche 919 Hybrid Edition
Post by oryanphine
3 Replies, 405 Views

OG Xbox on Xbox One now live!
Post by Kamshaft
2 Replies, 629 Views

Xbox One S Renault F1
Post by oryanphine
2 Replies, 462 Views

Xbox One S Wolfenstein 2 The New Colossus
Post by oryanphine
1 Replies, 628 Views

Xbox One S Prey
Post by oryanphine
0 Replies, 430 Views

Xbox One S Cuphead
Post by oryanphine
2 Replies, 725 Views

Xbox One S Shadow of War a gagner
Post by oryanphine
0 Replies, 416 Views

I Buy Very Rare XBox 360 Faceplates
Post by Smill
8 Replies, 1018 Views

Xbox Wire desormais disponible en francais
Post by oryanphine
0 Replies, 779 Views

Manette Xbox 360 Gamestop Radioactive
Post by oryanphine
1 Replies, 1089 Views

Xbox One Moratl Kombat X sur Ebay
Post by oryanphine
0 Replies, 1055 Views

Console Xbox 360 et faceplate Xbox 360 in package blue
Post by oryanphine
0 Replies, 1012 Views

Seagate Fanfest External Drive Scorpio
Post by oryanphine
2 Replies, 1366 Views

Ultimate Game Face
Post by oryanphine
3 Replies, 1255 Views

© 2000-2017 - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics