NEWS - Monday, January 28, 2008


Microsoft Claims Xbox 360 has Attach Rate Record

Microsoft’s chief financial advisor Chris Liddell has revealed that Xbox 360 owners are purchasing on average seven games per unit – a figure he claims is a console record.

Speaking following the company’s latest financial results which show the Xbox’s entertainment and devices division made a profit increase for the second consecutive quarter, Liddell said the business model the company put in place when the Xbox 360 launched is now beginning to pay off.

"We’re now at a stage where we sell about seven games per console and that’s a record certainly for any console and relative to history," commented Liddell to CNBC.

"So people are now actually spending more on the games and accessories than they are on the underlying console, so that business model that we put in place the last couple of years is certainly starting to fire," he added.

The last time Microsoft talked attach rates for the Xbox 360 was last January, where the company said the average user owned 5.3 software titles.


Source: http://www.gamesindustry.biz/

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