Nvidia Chip StrategyEETimes.com put together a rather informative article regarding the strategy behind the Graphics chip monolith, Nvidia. Nvidia Corp. plans to enter the chip set market next year with an integrated core logic device. The company plans to use its relationship with Microsoft Corp. to gain a toehold in the chip set segment with a device that integrates South Bridge functions with networking and audio capabilities.
Nvidias integrated chip set efforts will grow out of its work for Microsofts upcoming gaming console, the X-Box. Nvidia has contracted to produce a graphics chip for X-Box. Nvidia has announced that it will also produce a second device, the Media Communications Processor (MCP), for the X-Box.
The MCP will process audio signals and link the X-Box to peripherals via several integrated cores, including phoneline, USB and wireless networking cores, according to Dan Vivoli, senior vice president of marketing at Nvidia. The MCP will run alongside Nvidias graphics controller and an X86-based microprocessor from Intel Corp. "When we got the design win for the graphics processor, we were pretty sure we would also get the bid for the media processor," Vivoli said.