Xbox 360 Euro Price Drops
Microsoft will be selling he 20GB-equipped model for £199.99, down from £249.99, while the 120GB top-line Elite will sell for £259.99, down from £299.99.
The base, hard drive-less Arcade model will sell for £159.99 in the UK, down from £199.99.
Microsoft hopes to increase its Xbox 360 market share as high demand continues for Nintendo Wii, and Sonys PlayStation gathers momentum.
“Xbox 360 is now mass market in Europe,” claimed Microsoft Interactive Entertainment Business Europe VP Chris Lewis. “We have reached and surpassed several key milestones that form part of our long term strategic plan to achieve critical mass in Europe; and our portfolio now offers the kind of mainstream entertainment experiences that secure wider appeal for Xbox 360. These factors allow us to execute on our strategy to widen the market for Xbox 360, as planned."
He added, "History shows that £159.99 is the price point where a console’s audience begins to expand, and with these new ERPs in place we’re ready to bring more consumers into the Xbox 360 world.”
Rumors of a price cut appeared well ahead of Microsofts official confirmation on gaming websites as well as online financial publications. An Amazon UK price drop happened just ahead of Microsofts official announcement.