360 on course to record 2 million sales in the UK
The Xbox 360 is on course to record 2 million sales in the UK next week, according to Chart-Track.
Boosted by the recent official price cut and bumper Easter sales period, Microsofts console hits the milestone in the midst of a fierce scrap with Sonys rival PlayStation 3 in the key European territory.
Speaking to GamesIndustry.biz, Dorian Bloch, director of UK sales monitor Chart-Track, said: "We are very close to clocking through 2 million 360s in the UK. It should be next week."
The Xbox 360 launched in the UK in December 2005 and reached 1 million sales after 60 weeks. Sony announced that PlayStation 3, which launched in the UK last March, had sold through 1 million units by February of this year. According to Microsoft, the Xbox 360 has sold around 18 million units worldwide since launch.
"The Xbox 360 is extremely well liked in the UK and very strong," added Bloch. "Sony has a long way to go to overtake it in the UK."