NEWS - Monday, September 22, 2008

Microsoft: 360 Breaks 6M in Europe

Total worldwide console sales are currently around 20 million units.

"We’re supporting this momentum by putting launch-level investment into a European advertising campaign, launching this week, which shows how Xbox 360 is changing the way consumers experience entertainment," said Chris Lewis, Microsoft VP of Interactive Entertainment Business, EMEA. 

Microsoft recently cut the price of Xbox 360 in Europe, bringing the low-end Arcade unit down to £129.99. The 60GB Xbox 360 currently retails for £169.99, while 120GB Elite sells for £229.99. The company recently cut prices in the U.S. as well, boosting week-on-week sales.

Microsoft argues that a lower price, a revamped Xbox Live and mass market titles like Lips, Scene It? You’re in the Movies and Fable 2 have "set the stage for a record-breaking holiday season" in Europe and abroad.



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