NEWS - Friday, November 14, 2008

Xbox 360 Poised to Break 25 Million Barrier

However, according to Mindy Mount, corporate VP and CFO of the company’s Entertainment and Devices division, this is "still only a start," with the Xbox 360 a "big driver" of growth in the interactive entertainment business.

"So far we’ve done a great job appealing to the core gamers," she said at the BMO Market Capitals conference in New York, "And by the end of this month we expect our global installed base to reach 25 million units, surpassing that of the first Xbox.

"It’s a great milestone for us, but still only a start when you consider that history shows three-quarters of a console’s sales come at a price of USD 199 or lower. We hit that sweet spot in September, making our Arcade model USD 50 cheaper than the Wii and half the price of a PlayStation 3.

She also revealed that the console’s price cut had resulted in a huge impact on sales worldwide: "In the US in September our console sales rose 42 per cent month over month, and in Europe they rose 62 per cent," she said. "In Japan we’ve had over a 500 per cent increase in sales."

Mount also discussed the economic situation, and echoed many others in her belief that while the videogames industry wasn’t "recession-proof" it would hold up well.

"Certainly consumers are pulling in their purse strings a little bit, and you can’t help when you read the newspapers or listen to the news but hear about companies taking down their forecasts and reducing their headcount," she said. "But we think that the whole entertainment industry, the interactive entertainment business, is poised to weather the storm a lot better than other businesses.

"If you take a look at history and the last recession we had in the US in 2001, the interactive business grew about 43 per cent that year. It’s not to suggest that videogames are recession-proof, but what I think we are saying is a couple of things.

"One of them is that even in hard times people want entertainment more than ever before, and videogames offer great value for the money. But also a lot of what the interactive entertainment business is driven by is the cycle of platforms, where you are with the platform, where you are with price points and the titles that are out in the market today.

"Just a month ago NPD said it expects the sales of videogames hardware, software and accessories to rise 23 per cent in 2008 to USD 22 billion, and certainly Xbox is a big driver of that growth thanks to a combination of our new, lower price points, our blockbuster Holiday line-up and industry-leading online service Xbox Live."




Site Statistics

Registered Members: 43,984
Forum Posts: 725,141
Xbox One Titles: 655
Xbox 360 Titles: 1,084
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 583
Xbox Titles: 847
Staff Reviews: 1,448
Member Reviews: 10,339
News Articles: 13,078
Screenshots: 28,839
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News

See News Archives

Community Forum Activity

Xbox One Edition Limitee Borderlands The Handsome Collection
Post by oryanphine
0 Replies, 12 Views

Xbox One Edition Limitee et controllers
Post by oryanphine
0 Replies, 13 Views

GOW 4 Horde Credit and XP Earn Rate Updates
Post by Nato King
1 Replies, 61 Views

Post by Nato King
1 Replies, 55 Views

Red Dead Redemption 2 releasing Fall 2017
Post by Nato King
5 Replies, 109 Views

Xbox One S Protoype Zebra
Post by oryanphine
3 Replies, 146 Views

Xbox One South Korea Edition Limitee Mother Pearl
Post by oryanphine
1 Replies, 90 Views

Xbox One Official China Edition limitee Lunar New Year Monkey 2016
Post by oryanphine
2 Replies, 103 Views

Xbox Play Anywhere Set up.
Post by Nato King
6 Replies, 170 Views

CONTEST! Win a copy of Worms W.M.D.!
Post by Variation-XBA
9 Replies, 327 Views

The Gears of War 4 Live Broadcast Airs Today
Post by Nato King
7 Replies, 209 Views

Post by Nato King
9 Replies, 259 Views

Spoiler: First 12mintues of Battlefield 1
Post by Nato King
9 Replies, 242 Views

Custom Xbox Addict Controller!
Post by Variation-XBA
8 Replies, 320 Views

Post by BananaMan
5 Replies, 280 Views

© 2000-2016 - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics