NEWS - Friday, December 5, 2008

Microsoft Details Biggest Euro Month Ever

The company also cites GfK-ChartTrack data as suggesting that the 360 outsold the PS3 “across the entire region and in particular has seen significant gains in markets like France, Spain and Italy, where it has been outselling PlayStation 3 week after week.”

Microsoft claims that the Xbox 360 has sold more than seven million consoles in Europe since its launch in November 2005. The company also compared its year-over-year sales growth of 124 percent with the Wii (43 percent) and PS3 (3 percent).
“November was a very significant milestone for Xbox – we sold the most consoles ever in our history in Europe, and are outselling PlayStation 3 week-on-week across Europe.  Since the reduction in the Xbox 360 ERP in September, bringing the entry-level price point for Xbox 360 down to £129.99, consumers have responded enthusiastically to the Xbox 360 offering,” says Chris Lewis, VP of the Interactive Entertainment Business for Microsoft EMEA (who we recently interviewed here).

“We are working closely with retail to ensure a steady supply of consoles throughout the Christmas season, and third-party games have been selling well on the Xbox 360 platform and providing great choice for consumers. Xbox 360 delivers that value - we’re now the best-value next-gen console on the market and this positive momentum indicates Xbox 360 is offering the right blend of gaming and entertainment experiences at the right price.”



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