NEWS - Monday, February 2, 2009

Consoles Ranked by Social Brand Presence

Social-media-services provider Vitrue claims that Microsoft’s Xbox‭ ‬360‭ ‬is one of the most-mentioned brands on social-networking and blog sites.

Microsoft’s machine was the fifth-most mentioned brand within a range of blogs,‭ ‬micro-blogs,‭ ‬social networks and various other web‭ ‬2.0‭ ‬sites that Vitrue measures.‭ “‬Sony‭” ‬follows closely behind at ninth,‭ ‬with Microsoft at eleventh,‭ “‬Nintendo‭” ‬at thirteenth and‭ “‬PlayStation‭” ‬behind the pack at number‭ ‬15.‭ ‬Apple’s iPhone,‭ ‬unsurprisingly,‭ ‬sits in at first.

Vitrue’s methodology has already recieved criticism.‭ ‬The company says it measures‭ “‬conversation volume‭” ‬of around‭ ‬2,000‭ ‬brands on a variety websites.‭ ‬The site does not record context,‭ ‬however,‭ ‬meaning that a mightily inflamed outlook on Microsoft’s system would further propel it up the list.‭

However,‭ ‬Virtrue CEO Reggie Bradford believes that the research will‭ “‬bring clarity and credibility to this emerging space.‭ ‬We know marketers need a way to measure success and create benchmarks to track their efforts over time,‭ ‬while our industry needs directional trends to help define who is doing well and who can do better engaging their consumers online.‭”

The company later clarified why there was no mention of the Nintendo Wii in the whole Top‭ ‬100‭ ‬list.‭ “‬The Wii rolls up under Nintendo’s score,‭” ‬said a company spokesperson on the comments section of‭ ‬AdvertisingAge.‭ “‬Given its popularity,‭ ‬we plan to break it out as its own brand‭ (‬separate from Nintendo‭) ‬on future versions of the list.‭”



Site Statistics

Registered Members: 44,319
Forum Posts: 725,653
Xbox One Titles: 1,071
Xbox 360 Titles: 1,085
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 585
Original Xbox Titles: 987
Staff Reviews: 1,643
Member Reviews: 10,339
News Articles: 14,074
Screenshots: 30,706
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News

See News Archives

Community Forum Activity

Xbox One Assassins Creed Origins
Post by oryanphine
1 Replies, 318 Views

Xbox One S Porsche 919 Hybrid Edition
Post by oryanphine
3 Replies, 375 Views

OG Xbox on Xbox One now live!
Post by Kamshaft
2 Replies, 602 Views

Xbox One S Renault F1
Post by oryanphine
2 Replies, 453 Views

Xbox One S Wolfenstein 2 The New Colossus
Post by oryanphine
1 Replies, 600 Views

Xbox One S Prey
Post by oryanphine
0 Replies, 417 Views

Xbox One S Cuphead
Post by oryanphine
2 Replies, 701 Views

Xbox One S Shadow of War a gagner
Post by oryanphine
0 Replies, 409 Views

I Buy Very Rare XBox 360 Faceplates
Post by Smill
8 Replies, 1003 Views

Xbox Wire desormais disponible en francais
Post by oryanphine
0 Replies, 770 Views

Manette Xbox 360 Gamestop Radioactive
Post by oryanphine
1 Replies, 1086 Views

Xbox One Moratl Kombat X sur Ebay
Post by oryanphine
0 Replies, 1046 Views

Console Xbox 360 et faceplate Xbox 360 in package blue
Post by oryanphine
0 Replies, 1004 Views

Seagate Fanfest External Drive Scorpio
Post by oryanphine
2 Replies, 1361 Views

Ultimate Game Face
Post by oryanphine
3 Replies, 1243 Views

© 2000-2017 - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics