Consoles Ranked by Social Brand Presence
Social-media-services provider Vitrue claims that Microsoft’s Xbox 360 is one of the most-mentioned brands on social-networking and blog sites.
Microsoft’s machine was the fifth-most mentioned brand within a range of blogs, micro-blogs, social networks and various other web 2.0 sites that Vitrue measures. “Sony” follows closely behind at ninth, with Microsoft at eleventh, “Nintendo” at thirteenth and “PlayStation” behind the pack at number 15. Apple’s iPhone, unsurprisingly, sits in at first.
Vitrue’s methodology has already recieved criticism. The company says it measures “conversation volume” of around 2,000 brands on a variety websites. The site does not record context, however, meaning that a mightily inflamed outlook on Microsoft’s system would further propel it up the list.
However, Virtrue CEO Reggie Bradford believes that the research will “bring clarity and credibility to this emerging space. We know marketers need a way to measure success and create benchmarks to track their efforts over time, while our industry needs directional trends to help define who is doing well and who can do better engaging their consumers online.”
The company later clarified why there was no mention of the Nintendo Wii in the whole Top 100 list. “The Wii rolls up under Nintendos score,” said a company spokesperson on the comments section of AdvertisingAge. “Given its popularity, we plan to break it out as its own brand (separate from Nintendo) on future versions of the list.”