360 to Match PS3s 10-year lifecycle
Shane Kim, Microsofts corporate VP in charge of strategy and business for Interactive Entertainment, was unsurprisingly upbeat about his companys performance at E3 this year, and revealed that Microsoft was working on a ten-year lifecycle for the Xbox 360 - vocalising for the first time a similar strategy to Sonys long-held plans.
Kim, talking to Venturebeat, explained that Microsoft saw motion control system Project Natal as something that would fit mid-cycle into the consoles lifetime.
"We firmly believe that the Xbox 360 has a life cycle through 2015 (ten years after the launch)," he said. "Project Natal is a great innovation. It will work with every Xbox 360 sold.
"Its not about pushing more pixels on the screen," he said, referring specifically to Natal, "Its about how to break down barriers that stop people from playing games."
And when asked who he felt performed best out of the three platform holders in their respective press conferences, he was clear:
"I think we won," he said. "Its not just me saying that. Its pretty universal. We had something very special yesterday, starting with the games portfolio.
"We had a lot of content for a normal E3 briefing. But Project Natal doesnt come along every year, and it is very difficult to match."
More information on Project Natal is available in the GamesIndustry.bizpress conference coverage.