NEWS - Thursday, June 18, 2009

ESRB Made Valve Change Left 4 Dead 2 Cover

Take note, game developers. Even your swift marketing teams can’t avoid the wrath of the Entertainment Software Ratings Board.

The Left 4 Dead hand that was first seen on the cover of the original game has since become somewhat of an iconic symbol for the franchise. So much in fact that Valve wanted to, again, include it for the sequel.

But instead of simply splashing the number 2 on the box, their marketing team got a bit more creative and decided to show the mutated hand with two more missing fingers.

                        Left 4 Dead II

 As seen above (via Ars Technica), two other fingers besides the thumb were to be chewed off, showing the hand holding up the remaining two fingers.

The ESRB decided this was no good and asked Valve to change it. So instead, their new cover (seen above and to the right) shows the fingers folded back behind the palm, which apparently was more acceptable.

So why are three chewed off fingers more gruesome than one? I put in a request for comment from the ESRB and will give you the update when I hear back.

Update The ESRB responded, but wouldn’t comment about this particular case. They did, however, point me towards their advertising policies found on their website here.



Site Statistics

Registered Members: 44,709
Forum Posts: 725,814
Xbox One Titles: 1,353
Xbox 360 Titles: 1,085
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 585
Original Xbox Titles: 987
Staff Reviews: 1,732
Member Reviews: 10,339
News Articles: 14,570
Screenshots: 31,599
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News

See News Archives

Community Forum Activity

Xbox Playdates Canada July, 2018 playdate info.
Post by Kiesey
2 Replies, 93 Views

Manette Xbox One Xfest18
Post by oryanphine
2 Replies, 409 Views

Xbox One X Mountain Dew
Post by oryanphine
0 Replies, 286 Views

Xbox Playdates Canada June 2018 schedule
Post by Kiesey
1 Replies, 427 Views

Xbox One X Black Panther
Post by oryanphine
3 Replies, 735 Views

Xbox Playdates Canada May 2018 schedule
Post by Kiesey
4 Replies, 709 Views

Is anything happening in XBox One land?
Post by DJ tx
7 Replies, 964 Views

Xbox One S Jojeux Anniversaire
Post by oryanphine
1 Replies, 664 Views

Xbox One X Steelbook
Post by oryanphine
1 Replies, 711 Views

Xbox Playdates Canada April 2018 Schedule
Post by Kiesey
4 Replies, 996 Views

Xbox One X World of tanks
Post by oryanphine
2 Replies, 1138 Views

Xbox Playdates Canada - March 2018 Schedule
Post by Kiesey
7 Replies, 1387 Views

Any info on Biomutant release?
Post by DJ tx
4 Replies, 1189 Views

Xbox Playdates Canada - February Playdates Schedule
Post by Kiesey
8 Replies, 1542 Views

Xbox Prototype Communicator
Post by oryanphine
1 Replies, 1952 Views

© 2000-2018 - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics