NEWS - Tuesday, July 7, 2009

1 Vs 100 Beta Launches Friday In UK

Touted as “the first truly interactive game show experience”, the game is based on the hit TV show by Dutch company Endemol, which in the UK is part of the National Lottery broadcast. In it, a single player dubbed “the One” must overcome 100 others, “the Mob”, by correctly answering multiple-choice trivia questions.

In the TV version, a wrong answer by the One gives the prize purse to whichever Mob members answered correctly. But if the One gets it right, they can either keep the money or risk it all during further rounds, hoping to bump up the total.

Prizes for the Xbox Live version are said to include MP3 players, digital cameras, phones, laptops, HDTVs and holidays, the producers also suggesting a car for UK winners. A fixed rewards structure of Microsoft points, meanwhile, credits up to 10,000 points to players’ accounts.

An added component of the Live version is “the Crowd”, which represents the region’s audience of online spectators. They compete for a proper place in the show, and an Xbox Live Arcade game for a podium finish.

“We believe consumers will really enjoy being able to take part in a real live game show,” says Stephen McGill, director of Microsoft’s Entertainment and Devices division, “where they can have fun challenging friends, family and other Live members, whilst having the chance to win some really great prizes.”

A previous adaptation of 1 vs 100 appeared on Nintendo DS last year, while May 2009 saw the Live Arcade beta launch in Canada, with the US following in June. Participation is free to Gold account holders. A Microsoft UK press release advises, “1 vs 100 is open only to legal residents of the UK, France and Germany, aged 18+.”



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