NEWS - Friday, October 16, 2009

NPD delays September sales figures

The NPD Group has delayed the release of September’s US game sales data following last minute processing issues.

The market research firm will now release the awaited hardware and software sales figures, due out today, on Monday October 19.

NPD’s August data revealed some good news for the industry as unit sales of all hardware (with the exception of PlayStation 2) increased month-on-month following price cuts.

However price cuts for PlayStation 3 and Xbox 360 came late in August and - although they still made an impact on sales - their full effect wasn’t expected to be seen until September. The Wii price cut - actioned at the end of September - is also likely to have impacted on sales of the Nintendo platform.



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