Major Jumps In Unit Sales
All three console manufacturers enjoyed the impact of price cuts last month as the PS3, Wii, and Xbox 360 recorded major jumps in unit sales over August 2009.
"PS3, Wii, and Xbox 360 realised an increase over August of 87 per cent, 33 per cent and 31 per cent respectively, on an average sales per week basis," said NPD analyst Anita Frazier, noting that the September reporting period ran for five weeks (August 30 - October 3) compared to four the previous month.
However, combined hardware revenues declined six per cent to $472.28 million when compared to September 2008, largely due to an eight per cent fall in the average retail price of consoles year-on-year.
"Compared to last September, the PS3 was the big winner, more than doubling last years sales," Frazier said. PS3 captured the top spot in home console sales for the first time and outsold Xbox 360 for the first time in 14 months.
Nintendos DS remained the top selling platform for the sixth consecutive month, despite being the only system to see a decline compared to August sales.
Wii sales jumped by almost 200,000 units compared to August, and Xbox 360 sales were up nearly 140,000 units.
PSP and PS2 were again at the bottom of the pile, although sales of the Sony systems were up by 50,000 and 40,000 units respectively compared to the previous month.
DS - 524,000
PS3 - 491,000
Wii - 462,000
360 - 352,000
PSP - 190,000
PS2 - 146,000