Namco Bandai To Expand Digital Distribution
Namco Bandai has announced it will increase its digital distribution presence.
The strategy aims to ensure that consumers have access to hard-to-find games as well as the latest content from the publisher. Namco Bandai will aim to increase its presence on Xbox Live Games on Demand as well as offering up PSone games and current PSP content via the PlayStation Network.
“Expanding our digital distribution presence across all major platforms is an essential part of our worldwide corporate strategy,” said Robert Stevenson, vice president of online development at Namco Bandai Games America. “Through this initiative, our consumers will have access to our latest releases, bestsellers and hard to find classics with the press of a button.”