NEWS - Thursday, January 7, 2010

2010: Biggest Year Ever for Xbox

We love starting the New Year out with a bang! On the eve of CES 2010, Steve Ballmer and Robbie Bach announced in Microsoft’s keynote address that 2009 was a great year for Xbox and 2010 will be the biggest year ever in Xbox history.

In 2009...

o Xbox sold more than 10 million consoles last year and we have now sold 39 million Xbox 360s around the world.
o Xbox Live continues to redefine and lead social games and entertainment:
o Xbox LIVE enjoyed its biggest week ever at Christmas time, with a new member joining every second.
o During this time, Xbox LIVE saw a record peak of more than 2.2 million people using the service at the same time - up 47% over the same period last year.
o The Xbox LIVE community spent over 650 million hours online during the holiday season (12/14 -1/3), or more than a full 24 hour day for each of our 20 million members.
o The addition of new social features like Facebook, Twitter and 1080p instant on movies has been a huge success with nearly 10 million members utilizing entertainment content on Xbox LIVE.
o Over 1 million new friend connections have been made since the launch of Facebook on Xbox LIVE.
For 2010...

• As announced during the keynote, "Project Natal" will be hitting living rooms this holiday (2010). "Project Natal" - which will work with every Xbox 360 - ushers in an entirely new category of games and entertainment, turning YOU into the controller.
• 2010 will deliver our biggest line-up ever of exclusive blockbuster releases. Kicking off the first-half of the year with back-to-back Xbox 360 exclusives like Splinter Cell Conviction, Crackdown 2, Mass Effect 2, and Alan Wake. Our holiday line-up of games includes the highly anticipated Fable 3, followed by Halo Reach, which is expected to be the biggest title of 2010.
• With Xbox LIVE, we’re changing the face of social entertainment.
o A new Xbox LIVE experience, "Game Room," will be the ultimate destination for reliving the glory days of the classic 1980s arcade. "Game Room" will offer a library of 30 original arcade and console classics including "Centipede®," "Asteroids Deluxe®," and "Super Cobra," which are shown in their original cabinet designs. Buy once and play on both your Xbox 360 and Windows-based PC.

For additional Xbox news and assets for CES, please visit




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