NEWS - Sunday, August 8, 2010


Black Ops is Activision’s Biggest Investment

Speaking to investors last night, Kotick said that marketing opportunities for the game along with the current size of the console installed base, justify the expense involved in marketing the title.

"[Call of Duty: Black Ops] is across the board, the biggest investment that we’ve ever made in a launch of a title. And I think when audiences see the product, they’ll see why we’re doing it this way," he said.

"But the market opportunity is bigger than it’s ever been. The installed base of hardware is bigger than it’s ever been. The product has incredibly broad appeal, but it also has a whole host of functions that are going to be unique to the core consumer. And from that perspective, we feel like it’s the most appropriate Activision product to put these kinds of resources behind."

Kotick said Activision is aware of the amount of competition in the games market, and the battle to win consumer’s leisure time.

"I think there’s a lot of competition, not just from games but from a whole host of other things that you can do with your leisure times. And this is something that we think has the potential to break through and appeal to a much broader consumer base than ever before."

Thomas Tippl, chief financial officer, also revealed that bad press following the West & Zampella fall-out has not left the company short of new talent, with over 5000 hopefuls applying to work at its Call of Duty studios Infinity Ward and the newly-formed Sledgehammer Games.

"Year-to-date, we have received approximately 5000 applications for positions at our Infinity Ward and Sledgehammer Studios alone.

"And out of that incredible pool, we’ve selected approximately 60 extremely talented individuals to join our teams," he added. "These additions have been important, and we’ve been very pleased with the game development you’ve seen from both studios to date."

The company said last night that online sales of Call of Duty map packs reached 5 million in the last three months, outperforming the four boxed games the publisher released at retail during the same period.


Source: http://www.gamesindustry.biz/

Site Statistics

Registered Members: 73,480
Forum Posts: 725,954
Xbox One Titles: 4,774
Xbox 360 Titles: 1,086
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 586
Original Xbox Titles: 987
Staff Reviews: 2,376
Member Reviews: 10,339
News Articles: 16,453
Screenshots: 37,234
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News

BLACKTAIL Gets New Trailer

BLACKTAIL Gets New TrailerYou play as Yaga, a 16-year-old girl accused of witchcraft and expelled from her medieval settlement following the mysterious disappearance of her twin sister and life-long protector Zora.




Evil West Available Now

Evil West Available NowThis exhilarating adventure set in a twisted, never-before-seen fantasy version of the Old West awaits intrepid players daring enough to battle bloodthirsty monsters in stylish, gory action combat.





See News Archives

Community Forum Activity

KeyWe Giveaway!
Post by Variation-XBA
0 Replies, 12609 Views

2021: XBA is still here
Post by shrew king
27 Replies, 93714 Views

Watch Dogs: Legion
Post by Nato King
0 Replies, 92481 Views

Xbox Series X or S
Post by Nato King
5 Replies, 107539 Views

Spellbreak Grand Magus Pack (3) and Starter Pack (7) Giveaway!
Post by Variation-XBA
0 Replies, 103760 Views

I pay $ 1000! I search the Element 54 Canadian launch Team signaturen Faceplate
Post by Smill
0 Replies, 117621 Views

Xbox one no signal
Post by debrartin
0 Replies, 115957 Views

do you remember?
Post by SnoochyBoochy
3 Replies, 141570 Views

i haz xbox
Post by SnoochyBoochy
0 Replies, 108185 Views

Claiming the first thread of 2020
Post by Kraft
7 Replies, 182165 Views

Important! I pay $ 1000! I search the Sweden launch and the Element 54 Faceplate
Post by Smill
3 Replies, 115992 Views

Squad Up
Post by samslophead
0 Replies, 204389 Views

TERA Skinned Xbox One X Giveaway!
Post by Variation-XBA
0 Replies, 146693 Views

Starfield Release expectations?
Post by DJ tx
4 Replies, 256193 Views

Issue with Xbox live on Xbox home
Post by rcmpayne
0 Replies, 143359 Views

© 2000-2022 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics