NEWS - Wednesday, October 20, 2010
XBL Silver Being Renamed XBL Free Membership
The Xbox Live account types are going through a slight rebranding soon. European community manager Graeme Boyd tweeted that the company is preparing to rename their Silver level service. "Just been told that ’Xbox LIVE Silver Membership’ will now officially be called ’Xbox Live Free Membership’," he said. Boyd is in charge of the Xbox community across the pond, but so far Microsoft has kept its messaging consistent, so this probably means a name change in the States as well.
This comes as Microsoft prepares to raise its Gold level price by $10 per year. Making the free status of Silver more clear makes sense, especially given that the company is expecting to gain an influx of new users when Kinect launches. After all, they wouldn’t launch a $500 million campaign and give away units on Oprah if they didn’t expect to move some units. Those new users should have an easier time recognizing the free option by simply calling it "Free."
Source: http://www.1up.com
