NEWS - Thursday, September 6, 2001


Xbox Vendor Friendly

Adrenaline has written up a report on Microsofts retailers strategy, and it includes some suprising insights. With the consumer blitzed with X-Box merchandise "already" on the shelf, thus giving the impression that the console is practically here, Microsoft decided to push the game one step further by targeting the sales personnel. According to many managers and sales staff, Microsoft has been the most open company of the big three when it comes to demonstration units, private previews and information. One retailer noted that Microsoft was the only company to ever offer his staff a preview of their system, and that this willingness had strongly influenced his decision to heavily promote the console before its release. He also noted that the probability of receiving a complimentary demonstration model was quite high, a stark comparison, in his opinion, to the other developers’ reluctance to match that offer. To read the rest of this article, click here
Source: http://www.avault.com

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