NEWS - Wednesday, January 24, 2018


Ubisoft Makes Public its First Personal Gaming Assistant

Out of the blue today, Ubisoft announced Sam, the company’s first personal gaming assistant to enhance players’ gaming experience.

It is said that Sam leverages players’ profile information, game library, friends, community and Ubisoft services to deliver tailored tips and information. Sam is in open beta and can be accessed now through the free Ubisoft Club mobile app. Currently, Sam is available in English only in Canada, with plans to extend the open beta to more markets in the coming months.  

So, why have Ubisoft created Sam? We think that his a great qustion, and here is what Ubisoft had to say about that:

Sam is part of Ubisoft’s efforts to continue innovating the Ubisoft Club and delivering new benefits to members. When gamers want to know about a release date, watch a trailer, discover Easter Eggs in a game or chat with Sam about the best Assassin in the series, Sam will direct them to the appropriate page on the Ubisoft website or elsewhere on the web. By chatting through voice or text input, players can ask Sam anything about Ubisoft games and services through Sam’s chatbot Q&A feature. 

Want to know how Sam works? Another good qustion indeed. Here is what you can know:

Sam leverages Google Cloud’s Dialogflow Enterprise Edition, an end-to-end development suite that uses natural language processing to build conversational interfaces. This technology will continue to help the dev team interpret and answer questions from users, as well as highlight the frequently asked questions for faster addition to Sam’s database. 

We are a bit skeptical about this new feature, but Ubisoft has stated that Sam is in ’beta’ phase and that they will add new features in the coming months in order to make Sam even better.


Source: Press Release

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