NEWS - Wednesday, May 1, 2002


TDK Mediactive Extend Shrek® Licence

CALABASAS, Calif. – May 1, 2002 – TDK Mediactive, Inc., a global publisher of interactive entertainment software, and DreamWorks SKG, announced today the extension of their exclusive video game license agreement for the Shrek franchise, including the Shrek sequel. The agreement is worldwide for all current game platforms and exclusive to TDK Mediactive. Worldwide sales of TDK’s Shrek interactive titles have been highly successful, exceeding one million units across four platforms (Xbox, Game Boy® Advance, Game Boy® Color and PC CD ROM). Additionally, most of the titles are available in six languages and are currently available in North and South America, Europe and Australia. Plans are also underway to develop and sell titles in Asia and other territories, as well. One of the highest grossing movies of 2001, DreamWorks Picture's Shrek has grossed over $481 million at the box office worldwide. On video, Shrek is the best selling DVD of all time and was the number one video release of 2001. “Shrek is not only a great movie franchise, but a powerful video game franchise, as well,” said Vincent Bitetti, chief executive officer of TDK Mediactive. “It has developed into two synergetic entities, which can stand alone, as well as provide mutual support: Shrek the DreamWorks movie character and Shrek the video game icon. Recognizing this unique strength, our development efforts have shifted from a license perspective to a video game franchise perspective, and we will begin this fall to release additional Shrek titles for various platforms,” added Bitetti. “The Shrek titles will offer the captivating characters in a diverse base of immersive environments, game settings and categories.” “TDK is a great licensee for Shrek, and we are pleased to announce our continued business relationship,” said Brad Globe, head of DreamWorks Consumer Products. “TDK has the experience and enthusiasm to build upon the momentum of the current video game titles and the success of the movie franchise.”
Source: http://www.tdk-mediactive.com/

Site Statistics

Registered Members: 49,848
Forum Posts: 725,921
Xbox One Titles: 3,023
Xbox 360 Titles: 1,086
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 586
Original Xbox Titles: 987
Staff Reviews: 2,068
Member Reviews: 10,339
News Articles: 15,702
Screenshots: 34,360
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News




Bonkies Sets off January 29th

Bonkies Sets off January 29thBonkies is packed with cute animals, brain-teasing missions and goofy mishaps, a perfect recipe for a peaceful evening with loved ones at home. Plus there’s a 20% preorder discount!





See News Archives

Community Forum Activity

Watch Dogs: Legion
Post by Nato King
0 Replies, 15617 Views

Xbox Series X or S
Post by Nato King
5 Replies, 17891 Views

Spellbreak Grand Magus Pack (3) and Starter Pack (7) Giveaway!
Post by Variation-XBA
0 Replies, 14555 Views

I pay $ 1000! I search the Element 54 Canadian launch Team signaturen Faceplate
Post by Smill
0 Replies, 13933 Views

Xbox one no signal
Post by debrartin
0 Replies, 38650 Views

do you remember?
Post by SnoochyBoochy
3 Replies, 40229 Views

i haz xbox
Post by SnoochyBoochy
0 Replies, 35369 Views

Claiming the first thread of 2020
Post by Kraft
7 Replies, 61841 Views

Important! I pay $ 1000! I search the Sweden launch and the Element 54 Faceplate
Post by Smill
3 Replies, 25070 Views

Squad Up
Post by samslophead
0 Replies, 62314 Views

TERA Skinned Xbox One X Giveaway!
Post by Variation-XBA
0 Replies, 54566 Views

Starfield Release expectations?
Post by DJ tx
4 Replies, 100941 Views

Issue with Xbox live on Xbox home
Post by rcmpayne
0 Replies, 71771 Views

Happy Birthday, Me.
Post by SnoochyBoochy
4 Replies, 87329 Views

Xbox Playdates Canada October, 2018 Play date info thread.
Post by Kiesey
2 Replies, 20453 Views

© 2000-2021 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics