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NEWS - Tuesday, July 23, 2002


Tony Hawk until 2015!

TONY HAWK EXTENDS LONG-TERM EXCLUSIVE VIDEO GAME LICENSING AGREEMENT WITH ACTIVISION
World’s Greatest Skateboarder and Action Sports Star Continues to Headline Activision O2’s Highly Successful Tony Hawk’s Pro Skater Franchise Santa Monica, CA – July 23, 2002 -- Activision, Inc. (Nasdaq: ATVI) announced today that the company has extended its successful partnership with world-renowned skateboarder Tony Hawk through an exclusive multi-year video game licensing agreement that expires in 2015. Mr. Hawk will continue to headline Activision O2’s flagship action sports franchise, Tony Hawk’s Pro Skater, which has generated approximately $500 million worldwide through March 31, 2002 and which was the single largest independent U.S. video game franchise during calendar 2001, according to NPD. Mr. Hawk has worked exclusively with Activision since 1998. Tony Hawk’s Pro Skater debuted in 1999 and since then has been the #1 action sports franchise across all console platforms and hand-held gaming systems. In addition to appearing in upcoming video games, Mr. Hawk will continue to consult on the development of the titles to ensure authenticity and realism. “I am very excited to continue my partnership with Activision O2, the definitive brand in action sports video games,” said Tony Hawk. “Skateboarding is one of the fastest growing sports today and the video games allow millions of kids to perform tricks and combos that they might not be able to pull off in real life. I’ve been skateboarding since I was nine and playing video games for almost as long, it’s been awesome watching the phenomenal rise in popularity of my two favorite activities.” “Tony Hawk is not only the undisputed king of skateboarding, he is also one of the most talented athletes in the world today,” states Robert Kotick, Chairman and CEO, Activision, Inc. “He exemplifies the quality and excellence of our Activision O2 brand, and together we will continue to take action sports video games to entirely new levels.” Activision’s award-winning studio, Neversoft Entertainment, currently is in development with Tony Hawk’s Pro Skater 4, the latest title in the series, which is slated for release this fall on all of the next-generation console platforms.
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