NEWS - Wednesday, May 7, 2003


Xbox to be Lollapalooza presenting sponsor

Xbox Takes Stage as Presenting Sponsor of Lollapalooza Returning Tour Welcomes High-Tech Entertainment Keystone REDMOND, Wash., May 7 /PRNewswire-FirstCall/ -- Mixing today’s hottest music with the cultural phenomenon of gaming, Microsoft Corp. (NASDAQ:MSFT) and Lollapalooza today announced that Xbox(R) will be the presenting sponsor for the upcoming summer tour. Lollapalooza, on hiatus since its last tour in 1997, will hit the road starting in Grand Rapids, Mich., at the Ionia County Fairgrounds on July 3 and continue with more than 30 dates throughout the country (itinerary below). This marks one of Xbox’s largest sponsorship deals since the gaming console launched 17 months ago. (Photo: http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO ) Tapping into the much sought-after and trend-setting Generation Y, Lollapalooza and Xbox will join forces to host festival activities and "play the band" opportunities. Both Lollapalooza and Xbox draw on the same key audience of 16-24 year-olds (Gen Y), making the Xbox sponsorship and strong presence at Lollapalooza venues an added value to the festival experience. "Video games and music are intrinsically linked, making this an ideal sponsorship," said Michael Kassan, the entertainment media expert who brought the transaction together. "And we know Xbox is a brand Lollapalooza fans want to get their hands on -- now they can." Gaming competitions, contests and free playtime will be hosted at each Lollapalooza event in a centrally located GameRiot pavilion, featuring activities for everyone from casual to hard-core gamers. Concertgoers will be invited to test Xbox games and services during each daylong show. "I love a challenge, and while we’re on the road, I get off on Xbox," said Perry Farrell, co-owner and mastermind of Lollapalooza, as well as frontman for touring band Jane’s Addiction. "We are practicing our music for the tour and our video gaming skills for tournament." Lollapalooza is known as the nation’s leading lifestyle concert tour. Launched in 1991 by Farrell, Lollapalooza showcased such bands as Jane’s Addiction, Pearl Jam, Rage Against the Machine, Smashing Pumpkins, Metallica and Snoop Dogg. This year’s lineup again includes today’s most popular modern rock and hip-hop bands, including Jane’s Addiction, Audioslave, Incubus, Queens of the Stone Age, A Perfect Circle, Jurassic 5 and The Donnas. "Knowing how closely the Lollapalooza and Xbox audiences mirror each other, we jumped at the opportunity to be a presenting sponsor with the tour, and provide fans with the combination of technology and entertainment that is sweeping the nation," said Mitch Koch, corporate vice president of marketing for Xbox at Microsoft. "We couldn’t be more excited to be a part of everything Lollapalooza symbolizes." The sponsorship package includes "presented by Xbox" printed in all Lollapalooza references, the Xbox logo prominently placed on all advertising, tickets and materials, inclusion in radio promotions, and a huge presence at concerts.
Source: http://www.xboxaddict.com/

Site Statistics

Registered Members: 62,500
Forum Posts: 725,950
Xbox One Titles: 4,441
Xbox 360 Titles: 1,086
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 586
Original Xbox Titles: 987
Staff Reviews: 2,324
Member Reviews: 10,339
News Articles: 16,375
Screenshots: 36,638
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News





Hokko Life Coming to Consoles September 27th

Hokko Life Coming to Consoles September 27thHokko Life invites players to customise and cultivate their very own cosy community, with mini-games, friendly villagers, and an intricate design tool all coming together to create a charming environment for players to put their own stamp on.




See News Archives

Community Forum Activity

KeyWe Giveaway!
Post by Variation-XBA
0 Replies, 5003 Views

2021: XBA is still here
Post by shrew king
23 Replies, 41618 Views

Watch Dogs: Legion
Post by Nato King
0 Replies, 75174 Views

Xbox Series X or S
Post by Nato King
5 Replies, 88389 Views

Spellbreak Grand Magus Pack (3) and Starter Pack (7) Giveaway!
Post by Variation-XBA
0 Replies, 91286 Views

I pay $ 1000! I search the Element 54 Canadian launch Team signaturen Faceplate
Post by Smill
0 Replies, 100937 Views

Xbox one no signal
Post by debrartin
0 Replies, 98461 Views

do you remember?
Post by SnoochyBoochy
3 Replies, 104670 Views

i haz xbox
Post by SnoochyBoochy
0 Replies, 77666 Views

Claiming the first thread of 2020
Post by Kraft
7 Replies, 140766 Views

Important! I pay $ 1000! I search the Sweden launch and the Element 54 Faceplate
Post by Smill
3 Replies, 100334 Views

Squad Up
Post by samslophead
0 Replies, 181071 Views

TERA Skinned Xbox One X Giveaway!
Post by Variation-XBA
0 Replies, 132385 Views

Starfield Release expectations?
Post by DJ tx
4 Replies, 227126 Views

Issue with Xbox live on Xbox home
Post by rcmpayne
0 Replies, 127431 Views

© 2000-2022 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics