NEWS - Wednesday, May 4, 2005

It’s Showtime And Xbox!

Showtime Partners With Xbox In this era of entertainment convergence, Showtime Networks, a subsidiary of Viacom Inc., and Xbox, a division of Microsoft Corporation, have joined forces for a major summer marketing tie-in. The promotion, which kicks off in May and runs through the summer, will provide new SHOWTIME subscribers with free Xbox games and Xbox Live Starter Kits. Research estimates that videogame systems have become a fixture in nearly half of all U.S. households. By bringing together three key players in the home entertainment industry: Showtime, Xbox, and cable/satellite affiliates, this promotion is designed to promote a complete entertainment proposition that extends from SHOWTIME and Xbox to digital cable, satellite TV, video on demand and high speed internet. The promotion features two distinct offers, each valued at $100 or more to consumers who sign on to SHOWTIME during the promotional period from participating cable and satellite affiliates. One offer gives new SHOWTIME subscribers two free Xbox games. The other offer provides new SHOWTIME subscribers with one free Xbox game, plus an Xbox Live Starter Kit which includes a 12-month subscription that allows Xbox console owners to compete with gamers around the world via their high speed internet connection. The Starter Kit also includes a communicator headset for online voice communication, game downloads and exclusive gaming news. Showtime Networks and its affiliates will support the Xbox promotion with a massive integrated campaign that includes cross-channel TV, direct mail, online and call center activity. Both SHOWTIME and Xbox are redefining their respective categories by providing consumers with unique, high-quality and leading edge entertainment experiences. According to Showtime Networks' Executive Vice President, Marketing & Creative Len Fogge, "On one level, this is about the marriage of two very hot brands that have both seen tremendous momentum over the past year. On a more strategic level, we love this promotion because we know that premium digital subscribers are 75% more likely than the average household to buy videogames. Further, the Xbox Live service is the perfect companion to a high speed internet connection as it empowers consumers to play online." According to Bill Nielsen, Director of Marketing, US Xbox Sub, "We love how this campaign presents both of our brands on the cutting edge of the home entertainment experience. It's also a terrific opportunity for us to showcase four great games and our Xbox Live service."

Site Statistics

Registered Members: 51,877
Forum Posts: 725,928
Xbox One Titles: 3,461
Xbox 360 Titles: 1,086
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 586
Original Xbox Titles: 987
Staff Reviews: 2,141
Member Reviews: 10,339
News Articles: 16,006
Screenshots: 34,960
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News

See News Archives

Community Forum Activity

2021: XBA is still here
Post by shrew king
2 Replies, 10070 Views

Watch Dogs: Legion
Post by Nato King
0 Replies, 27452 Views

Xbox Series X or S
Post by Nato King
5 Replies, 35317 Views

Spellbreak Grand Magus Pack (3) and Starter Pack (7) Giveaway!
Post by Variation-XBA
0 Replies, 27759 Views

I pay $ 1000! I search the Element 54 Canadian launch Team signaturen Faceplate
Post by Smill
0 Replies, 27146 Views

Xbox one no signal
Post by debrartin
0 Replies, 50728 Views

do you remember?
Post by SnoochyBoochy
3 Replies, 52716 Views

i haz xbox
Post by SnoochyBoochy
0 Replies, 46898 Views

Claiming the first thread of 2020
Post by Kraft
7 Replies, 75584 Views

Important! I pay $ 1000! I search the Sweden launch and the Element 54 Faceplate
Post by Smill
3 Replies, 34695 Views

Squad Up
Post by samslophead
0 Replies, 77040 Views

TERA Skinned Xbox One X Giveaway!
Post by Variation-XBA
0 Replies, 59583 Views

Starfield Release expectations?
Post by DJ tx
4 Replies, 115451 Views

Issue with Xbox live on Xbox home
Post by rcmpayne
0 Replies, 82762 Views

Happy Birthday, Me.
Post by SnoochyBoochy
4 Replies, 100776 Views

© 2000-2021 - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics