NEWS - Monday, October 2, 2006

Burger King Xbox 360 Games

BURGER KING® restaurants invite guests to give and get the gift of games this holiday season with three ground-breaking Xbox/Xbox 360 video games available exclusively at BURGER KING restaurants nationwide. For a limited time only, starting Sunday, Nov. 19, the BK® Xbox Game Series – a collection of three authentic Xbox video games – will be available at participating restaurants for a recommended price of $3.99 per game with the purchase of a Value Meal. Compatible on both Xbox and Xbox 360 platforms, “Pocketbike Racer,” “Big Bumpin’” and “Sneak King” are based on some of the most popular video game genres – racing, action and adventure – and rated “E” for everyone. All three exclusive titles blend the popularity of BK® brand icons, such as the King and Subservient Chicken, into visually rich, three-dimensional environments that give players of all ages an entertaining, interactive experience on one of the most popular video game platforms in the world. “BURGER KING and Xbox are two brands that share many similarities, but operate in two distinctly different industries. We’ve chosen to join forces this holiday season in an industry first to provide our customers with an entertaining, affordable holiday treat,” said Russ Klein. “We have plenty of experience integrating BURGER KING content into top-selling video game franchises, and now we’re taking brand integration to the next level by creating customized, highly interactive, engaging and relevant long-format consumer entertainment.” “Xbox and Burger King both represent challenger brands that want to change the status quo connecting with customers on their terms in fun and entertaining ways.’ said Jeff Bell, corporate vice president of global marketing, Interactive Entertainment Business, Microsoft Corp. “Consumers are saying, ‘Let me have what I want, the way I want it. In essence, Xbox also is an invitation to consumers to have it their way. Our partnership with Burger King represents an irreverent new approach to this invitation that’s sure to provide a fun diversion for the whole family this holiday.” The King’s Got Game “Pocketbike Racer” – In the wild world of Pocketbike racing, players race the King and his miniature motorbike crew through five fun, yet challenging speedways. Each track varies in level of difficulty, and players navigate long straights, tight bends and sharp turns at high speeds while attempting to earn enhancements and tools that they can use as an advantage over opponents. Featuring HAVE IT YOUR WAY® customization options, players select a bike and a driver and then hit the track of their choice ­-- a BURGER KING® restaurant parking lot, a construction site, a backyard, the King’s garden or the Fantasy Ranch set. In addition to individual play, four players can race against each other in classic split-screen set-up, or eight players can battle it out online using XBOX Live. “Big Bumpin’” – Big Bumpin’ looks like a traditional carnival bumper car ride and features familiar BURGER KING® personalities, including the Subservient Chicken and Brooke Burke. But, there’s a catch – Big Bumpin’ arenas come with some big hazards, like surprise saws, bottomless pits and “power up” items that let gamers dole out thundering bumps. With several different types of game play, gamers have a chance to hone their bumper car skills in a variety of challenging scenarios. The game features five theme parks, including the “Ice Box,” “Broiler,” “King’s Court,” “The Deep” and “Monsoon of Doom,” and multiple modes of play for each, such as intense four-player and XBOX Live-supported. Easy to learn. Fun to play. Difficult to avoid a major crash. “Sneak King” – Players step into the King’s royal shoes and use cunning and stealth to sneak up behind unsuspecting people and bestow them with a delicious meal. The goal of Sneak King is to surprise hungry citizens with BURGER KING® sandwiches and other menu items before they pass out from hunger. Whether in a logging yard, construction site, suburban neighborhood or downtown urban scene -- each rich with detail and hidden pathways -- players can hide out and earn points based on how elaborately the delivery is executed. The games were developed by Blitz Games, one of Xbox’s key development partners, and Europe’s largest independent video game developers. Started in 1990 by brothers and industry veterans, Philip and Andrew Oliver, the company has a reputation for producing award-winning, high-quality playable games for some of the biggest names in the video gaming industry. Game On Available while supplies last, the BK Xbox Game Series is being launched with the support of a fully integrated marketing campaign, including television and print advertising, in-restaurant merchandising, custom packaging, direct-to-consumer events and Internet micro site. Starting Tuesday, Oct. 24, a sneak preview of the games will be featured at the MTVU Gamorz Ball college campus gaming tour and on Sunday, Nov. 19 the BURGER KING® No. 00 Dodge will hit the track debuting an all-new car design featuring the BK Xbox Games in the season-ending NASCAR NEXTEL Cup Series race at Homestead-Miami Speedway.

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