The partnership will enable UK BT broadband customers to use an Xbox 360 console to access the BT Vision service and its library of on-demand digital content, which includes movies, TV shows, sporting events such as “near-live” FA Premier League football matches and music videos. 

Xbox Live, which Microsoft earlier announced has passed the 10 million subscriber mark, will be integrated into the service to allow users to use existing community features such as voice chat and text messaging, as well as access to Xbox Live Marketplace, while viewing BT Vision content.

“For the first time consumers in the UK will be able to experience the advantages of an advanced TV service together with the benefits of next-generation gaming,” said Dan Marks, CEO of BT Vision, who labeled the upcoming service a flexible, “compelling connected entertainment experience”.

Enrique Rodriguez, corporate vice president of the Connected Television Division at Microsoft, added, “This is an exciting moment in home entertainment… Together we are enabling BT Vision customers to be the first in the world to enjoy this next-generation TV and gaming entertainment experience.”

BT Vision, which is powered by Microsoft’s Mediaroom Internet Protocol TV (IPTV) platform, should be available to Xbox 360 owners in the "middle of 2008".