EAs Dantes Inferno Super Bowl Ad
Electronic Arts on Monday made official rumors that it was planning to advertise its forthcoming action game, Dantes Inferno, during the television broadcast of Super Bowl XLIV this Sunday. Typically, networks charge an exorbitant amount of money -- not hundreds of thousands, but millions -- for this privilege.
The good news is that you wont need to wait out the weekend to see the ad because weve got it for you today -- in this very article, in fact.
To complement the commercial spot, we chatted with EAs senior vice president, Nick Earl, who heads Visceral Studios, the developer responsible for Dantes Inferno. The company clearly has a lot riding on the title and the future of the franchise, which it hopes will explode after a third of Americas total population has a look at it this weekend.
Weve really pushed the envelope in some of our marketing vehicles and at some of our events," Earl said of Dantes Inferno. "With the Super Bowl, youre reaching potentially one-hundred million people so you need to be thoughtful about that audience. This is the first Super Bowl that EAs run. We think it may be the first videogame ad in the history of the Super Bowl -- certainly in recent memory. So were being very respectful of this opportunity. It just doesnt happen often."
As you mightve noticed, the spot does not depict the excessive gore, as well as nudity and sexual themes found in the game, but is nevertheless very ambient.
"Weve created what we believe is an absolutely gorgeous looking ad with just incredible visuals and very arresting music to go along with it. So Id say its going to be memorable because theres just a tremendous juxtaposition of the audio in particular with the visuals," said Earl. "But I think at the same time were being respectful to the franchise and the work of literature and were being respectful to the audience."